"Pay Your Dues" - My Dad --------------------------------------------------------------------------------------------------------------------------

Welcome back! It's been a minute (consistency is a pain in the ass) but we made it back in the chair for an exciting episode this week. Episode 4 is our company check in. We've been at it for almost a year now, and we figured it would be a good time to spread some of the wins we've had as a very new entry into the game. ---------------------------------------------------------------------------------------------------------------------------

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"I am The Machine That Shows You The World As I Alone Am Able To See It" - Dziga Vertov

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. Your Vision. Your way. Who else can create your thing better than you? Episode 3 of #BasementPhilosophy has us deep dive into how important it is to show people your vision - and how vital it is to stick to it. We also get into one of the most well known stories in Greek mythology - The epic battle of Perseus and Medusa and how Perseus used some ingenuity, critical thinking and solved the problem the only way he knew how. We then switch gears and dive into why creating your own unique vision, no matter how strange or weird, is the only way to find success in whatever it is you are doing.

"You Have To Survive To Succeed"

- Morgan Housel

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On Episode 2 of #BasementPhilosophy, we get into one of our favourite quotes from Morgan Housel and the book The Psychology Of Money. We dive into the ultimate Greek story of survival - The story of Odysseus from Homer's epic poem 'The Odyssey'. A decade long journey filled with trials and tribulations that tests Odysseus's will to return home to his love Penelope and take back his throne as the rightful ruler of Ithaca. For a modern take, we also discuss the journey of landing the dream job in the true fashion of the quote - outlasting the bad guys to get where you want to go.

Welcome! The scariest thing about starting content from scratch - besides using filler words like kinda, sorta and cool way too much - is getting started. But here we are and we are happy you found us! Welcome to Basement Philosophy, brought to you by HIP Alt. Coffee. Our host and company founder, Mike, hops in front of the camera for the first time ever to explain who he is, what the show is going to be about and how HIP Alt. Coffee came to be. Our maiden voyage explains the backstory of Mike as a 14 year veteran of the creative industry and how he arrived at creating a caffeine free alternative coffee made from barley. Heavily influenced by his pandemic experience, his father's cancer diagnosis and his journey as a creative, Mike dives into his vision for the brand, the show and how he wants to help you #ConquerYourMorning