Last episode, we told you to go ask AI about your bank. If you did, you probably didn't
love what you found. We gave you some actionable next steps, but we go much further
into the "Now what?" this week.

Most of the mass market AEO advice out there is written for e-commerce companies
and big local service businesses that live and die on web traffic. Community banks don't
operate that way. AI visibility is still important, but there are some things you should do
differently when your goal is trust-building and engagement, versus maximum web
traffic. Dan and Chris break it down into four concrete steps you can do on your own,
starting this week, with no budget and no developer.

In this episode:
• Four steps to improve your AI visibility, that you can do now
• Why your local competitors and digital competitors are not the same
• A technical step that nearly no community banks have done, that you can have
AI write for you
• How getting started puts you ahead of 90% of community banks
Resources:
• Google's Rich Results Test for checking your schema:
search.google.com/test/rich-results
• Want a deeper AI visibility audit? Reach out: contact@bankmarketingshow.com
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com
• Contact: contact@bankmarketingshow.com

Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn't in the answer — or worse, if a competitor is — that's not a future problem. That's happening right now, every time a potential customer asks AI for a recommendation instead of typing "bank near me" into Google.

This isn't a traditional search ranking issue. People are having conversations with AI — asking real questions in plain language about real problems. And AI is answering based on what it can find. If your website says "your trusted financial partner" and nothing else, there's nothing for it to work with.

In this episode, Dan and Chris walk through how to audit your bank's AI visibility, why most community banks are invisible in AI results, and what to do about it — starting this week.

• How to audit your AI visibility right now — and why you should search as a customer, not as a banker

• Why generic messaging makes you invisible to AI — and the difference between ranking for a keyword and being the answer to a question

• The thin content problem: why a bullet-point feature list isn't enough anymore

• Why getting specific about your geographies, your customer types, and your specialties makes you more findable — not more narrow

• Who you're competing against online may not be who you think you're competing against on the ground

• Reach out for a deeper AI visibility audit: contact@bankmarketingshow.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com

Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's perspective — and jump straight to writing a tagline. The result? Messaging that sounds like every other bank in town.

The answer is whitespace: the gap between what your competitors are saying and what your ideal customers actually need to hear. Find that gap, and you have a marketing message people will pay attention to. Miss it, and you're just adding to the noise.

In this episode, Dan and Chris walk through a four-step process for identifying whitespace in your market and turning it into messaging that resonates with the customers you're trying to reach. The process builds on the AI and competitive analysis topics covered in recent episodes and the Kadince webinar — including a live competitive analysis demo available at bankmarketingshow.com.

In this episode:

• Why most competitive analyses don't lead anywhere useful — and what to do differently

• A four-step process for finding the messaging gap your bank can own

• The difference between digital whitespace and on-the-ground competition — and why both matter

• How AI fits into this process without replacing the thinking

• A simple test to know if your messaging is specific enough

Resources:

• Watch the competitive analysis demo in the AI webinar at bankmarketingshow.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com