Ep 115 - DIY AEO
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Last episode, we told you to go ask AI about your bank. If you did, you probably didn't
love what you found. We gave you some actionable next steps, but we go much further
into the "Now what?" this week.
Most of the mass market AEO advice out there is written for e-commerce companies
and big local service businesses that live and die on web traffic. Community banks don't
operate that way. AI visibility is still important, but there are some things you should do
differently when your goal is trust-building and engagement, versus maximum web
traffic. Dan and Chris break it down into four concrete steps you can do on your own,
starting this week, with no budget and no developer.
In this episode:
• Four steps to improve your AI visibility, that you can do now
• Why your local competitors and digital competitors are not the same
• A technical step that nearly no community banks have done, that you can have
AI write for you
• How getting started puts you ahead of 90% of community banks
Resources:
• Google's Rich Results Test for checking your schema:
search.google.com/test/rich-results
• Want a deeper AI visibility audit? Reach out: contact@bankmarketingshow.com
• The Bank Marketing Show: www.bankmarketingshow.com
• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com
• Contact: contact@bankmarketingshow.com