Football clubs don't run on matchdays alone; there's a critical operational role behind the scenes that keeps everything aligned. In this episode, we break down the role of a Liaison Officer in football operations, explaining what they actually do, why the position is important, and how it fits into the broader structure of club management and football administration.

If you're interested in football administration, club operations, governance, or building a career off the pitch, this conversation gives you practical clarity on how football truly works behind the scenes.

Drop your questions in the comments and let us know what other football business roles you'd like us to break down.

Whether you're an aspiring academy owner, a coach, a football parent, or someone studying the business of football in Africa, this episode offers a grounded blueprint for navigating development, structure, and long-term success.

In this episode, we sit down with Kevin O'Donnell, CEO of the Association of Lawyer FIFA Football Agents (ALFFA), a global network connecting licensed FIFA agents who are also qualified lawyers.

Kevin shares the story behind ALFFA's creation and growth, highlighting how the association facilitates international collaborations between lawyer-agents, supports players with transfers and legal issues, and drives innovation in football agency.