Phoenix real estate is NOT one market — and that misunderstanding is costing buyers hundreds of thousands of dollars.
In this episode of Ask Ella, I sit down with Halston Hood, a Phoenix real estate expert born and raised in Paradise Valley, to break down what’s actually happening in the Phoenix housing market as we head into 2026.

No hype. No national headlines.
Just real, boots-on-the-ground insight from someone who works this market every single day.

I’m Ella Gurfinkel, Senior Loan Officer with nearly 30 years of experience, and together we unpack why Phoenix is a city of micro-markets — and how buyers, investors, and relocators can make smart decisions instead of expensive mistakes.

🏡 This episode is a must-listen for buyers, investors, and out-of-state relocators considering Arizona in 2025–2026.

🔑 You’ll learn:

📍 Why Phoenix is dozens of micro-markets — not one housing market
💰 Where buyers can still find real value — and where prices are inflated
🏙 Scottsdale vs Paradise Valley vs East & West Valley — what each area is actually good for
🏠 Why resale homes often outperform new construction
🚧 The hidden truth about builder upgrades (and why many don’t add resale value)
💸 Why Arizona property taxes shock buyers from California, Texas & the PNW
✈️ What out-of-state buyers must understand before buying sight unseen
🧠 Why lifestyle — not just price — should drive your location decision
📈 Where the Phoenix market is heading in 2025–2026

⚠️ National headlines don’t buy houses — local insight does.
We also unpack why buyers relying on online averages and builder marketing often overpay, misjudge neighborhoods, or end up with homes that don’t hold long-term value.

🎯 If you’re buying, investing, or relocating to Phoenix or Arizona, this episode can save you time, money, and costly mistakes.

👉 Have home loan questions or planning a move to Arizona?
Connect with me here:
https://www.fairwayindependentmc.com/lo/ella-gurfinkel-188161?nmls=188161

📲 Follow & stay connected:
Instagram: https://www.instagram.com/TeamElla_Fairway
Facebook: https://www.facebook.com/TeamEllaPortland
LinkedIn: https://www.linkedin.com/in/ella-gurfinkel/

FHA, VA, or Conventional — one wrong choice can cost you for decades.
One right choice can save you tens — even hundreds — of thousands of dollars.

I’m Ella Gurfinkel, senior loan officer with nearly 30 years of experience and 2,000+ closed loans, and in this episode I break down the real truth behind the three most common mortgage programs in 2025–2026.

Too many buyers are pushed into the wrong loan — not because it’s best for them, but because someone didn’t know better… or didn’t bother to explain the difference.

🔍 In this episode, you’ll learn:

• How FHA, VA, and Conventional loans actually work in 2025–2026
• Why FHA is NOT a “first-time buyer loan” (huge myth)
• Why many veterans are overpaying and underusing their VA benefits
• When Conventional beats FHA — and when it absolutely doesn’t
• The hidden mortgage insurance traps most buyers miss
• New credit score rules that change approval strategy completely

I also share real client cases — including how I helped one couple buy with $0 down, then refinance into major savings within just a few years.

📩 Not sure which loan is right for YOU?
Book a no-pressure consultation and let’s run the numbers together:
👉 https://calendly.com/teamella/a-conversation-with-ella-gurfinkel

Stop guessing. Start saving.

Real estate fraud is no longer rare — it’s sophisticated, fast, and devastating.
From AI-powered deepfake scams to wire fraud, fake escrow companies, and title theft — criminals are using technology to steal homes, life savings, and identities.

In this episode, I’m joined by Tiffany Hobgood, an escrow and title expert with 30+ years of experience, to expose how modern real estate fraud actually works — and how buyers, sellers, and homeowners can protect themselves before it’s too late.

This is not theory. These are real cases, real money lost, and real people who thought, “This would never happen to me.”

🔍 In this episode, you’ll learn:

• How wire fraud scams really happen — and why email is the weakest link
• How fake escrow companies and cloned websites fool even smart buyers
• What payoff fraud and title fraud actually look like in real transactions
• How AI voice cloning and deepfakes are changing crime forever
• Whether title lock services truly protect you — or just sell fear
• Why one 5-minute verification call can save your entire transaction

💬 This episode is essential listening for homeowners, buyers, sellers, investors, and real estate professionals who want to protect what matters most.

🔒 Pause. Verify. Protect.
Because once the money is gone — it’s usually gone forever.

📅 Book a free consultation:
https://calendly.com/teamella/a-conversation-with-ella-gurfinkel

One wrong mortgage choice can cost you your home — or save you over $100,000.
Fixed rate or ARM in 2026? With fixed rates hovering around 6.4% and ARMs starting near 5.5%, many buyers think the answer is obvious. But if you lived through 2008 — you know how dangerous that thinking can be.

I’m Ella Gurfinkel, Senior Loan Officer with 30+ years in the mortgage industry and more than 2,000 families helped. In this episode, I break down the real difference between fixed-rate mortgages and ARMs — without fear tactics, and without lender spin.

You’ll learn:

• ✅ When an ARM is a smart, strategic move
• ⚠️ When ARMs turn into a financial trap
• 📉 How adjustable rates actually work (indexes, margins, caps)
• 🏡 Real client stories — wins and hard lessons
• 💡 My personal framework to help you choose the right loan for your life, not the market hype

This episode is for buyers who want clarity, not guesses — and strategy, not hope.

🎯 Book a free strategy call and let’s choose the right mortgage together:
👉 https://calendly.com/teamella/a-conversation-with-ella-gurfinkel

Still getting your mortgage from a local bank? That could be your most expensive mistake.
Most buyers assume banks are the “safe” option — but behind the scenes, they’re often the slowest, most limited, and costliest way to get a mortgage. In this episode, I pull back the curtain on what really happens when you walk into a bank for a home loan.

I’m Ella Gurfinkel, Senior Loan Officer with 30 years of experience. I’ve seen deals delayed, denied, and blown up entirely because buyers trusted banks instead of understanding how the system works.

💥 In this episode, I reveal:

• 🏦 Why banks offer fewer loan options than non-bank lenders
• 💸 The truth behind “no closing costs” — and how it quietly raises your rate
• ⏳ Why banks move slower (and how that kills deals)
• 🚫 Why banks don’t problem-solve when your file gets complicated
• 🧠 The myth: “They already know my finances”
• 📊 Why 68% of borrowers now use non-bank lenders
• ⚖️ The rare cases when a bank might actually make sense

If you’re buying or refinancing, this episode could save you months of stress — and tens of thousands of dollars.

🎯 Bring me your offer and let’s compare it side by side:
👉 https://www.fairwayindependentmc.com/lo/ella-gurfinkel-188161?nmls=188161

Thinking about buying a house with friends or family? Pause — this could destroy both your relationships and your finances.
In today’s market, co-buying is trending fast. But after 30 years in mortgages, I can tell you the hard truth: 90% of joint purchases end badly — financially, emotionally, or both.

I’m Ella Gurfinkel, Senior Loan Officer with 30 years of experience and over 2,000 families served. In this episode, I break down exactly why co-buying usually fails, when it can work, and what smarter alternatives look like if you can’t afford a home on your own (yet).

💡 You’ll learn:

• 🚩 Why most co-buying arrangements turn into disasters
• 🤝 The difference between co-borrowers and co-signers (and which is riskier)
• 💳 How co-signing can quietly ruin your credit and future buying power
• 🧠 The red flags that scream “don’t do this”
• 🏠 When co-buying can work — and the strict rules it requires
• 🔄 Better alternatives if you’re not ready to buy solo

Whether you’re thinking about buying a duplex with friends, asking parents to co-sign, or pooling money for a down payment — listen before you sign anything.

👉 Ready to talk through your options the smart way?
📅 Book a free consultation: https://calendly.com/teamella/a-conversation-with-ella-gurfinkel

Think you can only use your VA loan once? That myth is costing veterans thousands — sometimes millions.
In this episode, Marine Corps veteran Alex Rojas (2 deployments to Afghanistan, 1 to Yemen) joins me to expose the biggest VA loan lies keeping veterans from building real wealth.

I’m Ella Gurfinkel, Senior Loan Officer with 30 years of experience, and together we break down what the VA loan actually allows — zero down, no mortgage insurance, no loan limits, and powerful benefits most veterans are never told about.

🎖 This episode is a must-listen for active-duty service members, veterans, and military families who want facts — not marketing slogans.

🔑 You’ll learn:

• 🇺🇸 Why the “VA loan can only be used once” myth is flat-out wrong
• 💰 How veterans buy homes with $0 down — even up to $2M
• 🚫 Why VA loans have no PMI (and how much that saves you)
• ♿ How VA disability can waive the funding fee
• 🏘 How remaining entitlement really works
• 🔄 Whether you can rent out a VA-financed property (YES)
• 🧠 The truth about VA appraisals, closing costs, and loan assumptions
• 👨‍👩‍👧 How veterans build generational wealth through real estate

⚠️ Branding doesn’t equal trust.
We also unpack why “VA-sounding” lenders aren’t always veteran-friendly — and how misinformation spreads through separation and transition programs.

🎯 If you’re a veteran — or love one — this episode could change your financial future.

👉 Want to use your VA benefits the right way?
Book a free strategy call: https://www.calendly.com/teamella/

🔑 Keywords (SEO for Spotify / Apple Podcasts)

“You’re approved!” …until you’re not.
Last-minute mortgage denials are very real — and they destroy thousands of home deals every year, often in the final 72 hours before closing.

I’m Ella Gurfinkel, Senior Loan Officer with 30 years in the trenches. In this episode, I share real horror stories, explain why pre-approval is not a guarantee, and walk you through the exact emergency playbook that can still save your deal when everything is on the line.

📉 6% of home purchases fall apart.
⏱ 14% are delayed — usually because of 5 completely avoidable mistakes.

💡 You’ll learn:

• 🚨 Why your pre-approval can collapse at the last minute
• ❌ The 5 deadly sins that trigger final mortgage denials
• 🛋 Why furniture, credit cards, or a new job can kill your closing
• 🧮 How stricter underwriting and automation are changing approvals
• 🆘 What to do immediately if you get that phone call
• 🏠 Real rescue stories — and how I’ve saved deals on the brink

⚠️ The biggest mistake buyers make? Assuming everything is “done.”
Preparation — not panic — is what protects your closing day.

🎯 Book a free strategy call before it’s too late:
👉 https://calendly.com/teamella/a-conversation-with-ella-gurfinkel

Let’s make sure your closing day is a celebration — not a catastrophe.