This week on This Week In Fitness, we're breaking down new data from ABC Fitness on member acquisition, retention and consumer spending, ŌURA's new collaboration with LillyDirect to support people using GLP-1 medications, UFC GYM's launch of medically supervised longevity clinics, and Crunch Fitness' appointment of a new Chief Executive Officer.

We'll also look at TRX's expansion into mass retail through a new licensing partnership and reflect on the legacy of fitness pioneer Les Mills Sr., whose influence helped shape the modern group fitness industry.

Stories this week:

• ABC Fitness releases its Mid-Year 2026 Wellness Watch Report, showing slower membership growth, stronger member engagement, rising consumer spend, and the growing importance of community.

• ŌURA and LillyDirect partner to combine wearable health tracking with GLP-1 care, expanding digital support for patients using prescribed weight-loss medications.

• UFC GYM and NexGen MD Scientific officially launch PWR Clinics, bringing medically supervised longevity, hormone therapy, GLP-1 programs, and wellness services into UFC GYM locations.

• Crunch Fitness appoints President Chequan Lewis as Chief Executive Officer, succeeding Jim Rowley during a period of continued global expansion.

• TRX announces a retail licensing partnership with Blulabs that will expand its product portfolio into more than 25,000 retail locations.

• The fitness industry remembers Les Mills Sr., Olympian, entrepreneur, and co-founder of the Les Mills brand, who passed away at the age of 91.

Whether you're a gym operator, supplier, investor, technology company, trainer, or fitness executive, these are the business stories shaping the future of the industry.

Stay fit, stay informed, and keep your fitness business in shape.

On This Week In Fitness, we're covering reports that private equity firm L Catterton is in exclusive talks to acquire a stake in HYROX, a new multinational analysis projecting billions in economic value from combining structured exercise with GLP-1 medications, and the Health & Fitness Association's efforts to strengthen the fitness industry's role in healthcare and public policy.

We also examine ISSA's new Fitness Business Bundle, launched as industry sources estimate that approximately 80% of new personal trainers leave the profession within their first two years. Plus, Amped Fitness launches a creator program with a $25,000 prize pool, and Peloton sends eight of its top New York instructors to London as part of a summer instructor exchange initiative.

Stories this week:

• HYROX reportedly attracts interest from L Catterton as the fitness racing brand surpasses 1.3 million participants and expands its global training ecosystem
• New FTI Consulting analysis finds structured exercise improves health outcomes and economic returns when paired with GLP-1 medications, with projected benefits reaching billions across multiple countries
• More than 130 fitness industry leaders gather in Washington, D.C. for the Health & Fitness Association's Advocacy Summit, conducting 92 meetings with lawmakers and federal policymakers
• ISSA launches its Fitness Business Bundle focused on marketing, lead generation, AI, automation, and business development for fitness professionals
• Amped Fitness introduces the Amped Creator Program and Summer Creator Challenge with $25,000 in prizes for member-generated content
• Peloton brings Robin Arzón, Cody Rigsby, Alex Toussaint, Ally Love, Emma Lovewell, and other instructors to London for a summer community engagement series

Whether you're a gym operator, fitness executive, supplier, investor, trainer, or wellness professional, these are the stories shaping the future of the fitness and wellness industry.

Stay fit, stay informed, and keep your fitness business in shape.

#FitnessIndustry #HYROX #GLP1 #Peloton #ISSA #HealthAndFitness #FitnessBusiness #GymBusiness #HealthTech #WellnessIndustry

George Gregan is a World Cup-winning rugby legend — but his second act might be even more interesting. After retiring from professional sport, George became Chairman and Athletic Director of FSU (Fitness Solutions), the parent company behind PTP Fit, one of Australia's most recognized performance training brands. PTP's lineup spans resistance bands, PowerTubes, the Total Resistance System, foam rollers, yoga mats, and more, backed by free programs and video tutorials that support the full training journey. Under the FSU umbrella also sits Australia's most comprehensive yoga and Pilates brand, offering premium mats and Pilates equipment designed for serious practitioners. And alongside all of that, George co-founded Bahe, a recovery and grounding footwear brand rooted in wellness. Together, he has built a portfolio that touches nearly every corner of the fitness and wellness product space.

Now he's setting his sights on the United States, and he's doing it in real time.

In this episode, George joins host Krissy Vann to talk about the journey from athlete to entrepreneur, the lessons learned building across multiple product categories, and why success in Australia doesn't automatically translate into a blueprint for America. If you're scaling a brand, entering a new market, or navigating the challenges of product-based businesses in the fitness and wellness space — this conversation is for you.

🎙️ All Things Fitness and Wellness (ATFW) is a B2B podcast covering the business of fitness, wellness, gyms, studios, technology, investment, and industry trends.

Connect with George Gregan: https://www.linkedin.com/in/george-gregan-42596662/

Connect with Bahe: https://bahe.com.au/

Connect with PTP Fit: https://us.ptpfit.com/pages/about-ptp