How Gyms Can Retain GLP-1 Members in 2026 with Behaviour Science Expert Dr. Heather McKee
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How Gyms Can Retain GLP-1 Members in 2026 with Behaviour Science Expert Dr. Heather McKee
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How should gyms engage and retain members using GLP-1 medications in 2026? Behaviour science expert Dr. Heather McKee joins host Krissy Vann to break down what operators must understand as motivation, willpower, and progress cues shift for this growing member segment.
As Myzone’s Motivation Science Advisor, Dr. McKee brings global experience designing behaviour-driven programs for more than 100 companies. In this episode, she explains:
• what GLP-1 members actually need when weight is no longer the main driver
• how reduced reliance on willpower reshapes habit formation and long-term adherence
• early behavioural signals that indicate satisfaction or disengagement
• how gyms can create supportive environments without requiring medication disclosure
• how to redefine progress so members still feel momentum as body changes stabilise
This conversation gives fitness operators, coaches, and executives a clear, science-backed playbook for keeping GLP-1 members engaged long term.
