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In this episode of the Alchemy Hub Podcast, I sit down with Kat Martin, owner of Theodore, a business that supports ambitious companies in developing their brand and marketing strategy.

Before launching her own business, Kat spent years working closely with some of the biggest names in the music industry, including Simon Cowell, Calvin Harris, Mark Ronson, Westlife, Groove Armada and the Backstreet Boys.

She shares stories from that world - from the intensity of Simon Cowell’s attention to detail, to the unpredictable moments behind the scenes, including one meeting where Jay Kay threw a computer out of the window. It’s a side of the industry most people never see.

But this conversation goes far beyond that.

Kat breaks down the common misconceptions around marketing and explains how businesses should really be thinking about their brand - grounded in real-world experience. Her message is simple but powerful: constantly question why you’re doing what you’re doing when it comes to marketing.

She also opens up about a more personal chapter, speaking honestly about her experience with menopause and the impact it’s had on her day-to-day life, including anxiety and navigating even the simplest of tasks.

A different kind of conversation - honest, insightful, and full of perspective.

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In this episode of the Alchemy Hub, I sit down with entrepreneur and investor James Ashford, whose incredible business journey includes building and selling a SaaS company from zero investment to a life-changing 8-figure exit.

But behind the headline numbers was a complex and solitary path.

James opens up about growing up in a volatile home where he learned self-reliance early and how his career has been anything BUT conventional.

Driven by a desire to "Scale Fast, Exit Big," he bet heavily on his own development- once paying £4,000 for a 15-minute call with Gary Vee and dropping £30,000 to visit Necker Island. But he also reveals the void that came after the sale of his business and his struggle to find purpose

James now helps founders scale, systemise, and turn their businesses into valuable, acquirable assets. You don't want to miss this episode!

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Ryan Jenner’s story isn’t a straight line - it’s chaos, pressure, and a fight back from rock bottom.

In this episode, Ryan opens up about growing up on a council estate in Stevenage, losing both parents young, and building a life for himself through sheer drive. That drive took him into the nightlife scene, running major events, making serious money, and living fast.

But behind it all, things were starting to spiral.

Ryan talks candidly about the reality of that world - the pressure, the cocaine, the threats that came with it, and the moment everything caught up with him. The death of his brother became a turning point, triggering a descent into addiction, debt, and the breakdown of his personal life.

What follows is the part most people don’t see - the rebuild.

From rock bottom and suicidal thoughts to recovery, structure, and starting again. Ryan shares how he rebuilt his life, repaired relationships, and shifted his mindset completely.

Today, he’s the founder of Shine Assured and is focused on building something sustainable, with a clear head and a different perspective.

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Interested in working with Alchemy Hub? Get in touch - hello@alchemyhub.co.uk

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