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AdMission

AdMission

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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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  • Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain

    Absolut x Tabasco spot 'the future of advertising'; & AI wars spill into the public domain
    Feb 16 2026

    Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.

    We watch:

    • 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
    • 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
    • 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

    See omnystudio.com/listener for privacy information.
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    37 Min.
  • Super Bowl: The winners of advertising's biggest day of the year

    Super Bowl: The winners of advertising's biggest day of the year
    Feb 9 2026

    We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.

    We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser.

    See omnystudio.com/listener for privacy information.
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    44 Min.
  • The Netflix takeover of Hollywood

    The Netflix takeover of Hollywood
    Dec 8 2025

    We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood.

    See omnystudio.com/listener for privacy information.
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    45 Min.
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