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Accountant's Flight Plan

Accountant's Flight Plan

Von: Brannon Poe; Poe Group Advisors
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Welcome to The Accountant's Flight Plan, where we guide you toward building a top-tier CPA firm that you would want to buy. With over 20 years of working with accountants in mergers and acquisitions, Brannon Poe, CPA delves into engaging and vital topics with industry leaders. Unpacking everything from transition planning and accounting practice sales to practice management and firm development, Brannon equips you with the tools you need to build the practice of your dreams. Whether you are navigating firm growth or exploring the nuances of succession planning, join us to learn actionable insights that will empower and inspire you to love your firm again.

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  • Inside the CPA Firm M&A Market: Private Equity, Valuation, and What's Next

    Inside the CPA Firm M&A Market: Private Equity, Valuation, and What's Next
    Sep 3 2026

    Private equity has pushed CPA firm valuations higher than anyone expected, and Brannon Poe says the accounting profession still has significant runway left. In this solo episode, Brannon steps away from the usual guest format to share a market update: where private equity stands in accounting M&A, how AI is reshaping which practices are in demand, and what firm owners should understand about valuation before they consider a sale.

    Brannon walks through why the accounting industry remains more fragmented than sectors like veterinary, dental, and healthcare, and why that suggests more consolidation is ahead. He explains a shift in buyer demand: as AI absorbs more of the simpler, transactional work, both advisory practices and straightforward individual tax practices are seeing strong interest, while service mixes that once felt safe are being reevaluated.

    He also addresses the questions he hears most often. Has private equity permanently changed the profession? Is there a bubble forming? Which firms are not a good fit for a PE sale? Brannon offers grounded, experience-based answers to each, drawing on Poe Group Advisors' work selling CPA firms since 2003.

    The conversation moves into what actually makes a transition successful. Brannon argues that fit, cultural alignment, shared vision, and compatible management styles matter more than most sellers expect, and that talking with a wide pool of potential buyers before committing to one leads to better outcomes on both price and terms. He closes with a look at the fundamentals of valuation, why virtual and metro-area firms tend to draw stronger multiples, and why terms often matter more than the headline number.

    The Conversation Covers:

    • How AI is shifting buyer demand toward advisory work and away from simpler compliance services
    • Why the accounting industry still has more consolidation ahead compared to other PE-driven verticals
    • How to know if your firm is a good fit for a Private Equity sale versus a traditional buyer
    • Why talking with more potential buyers before granting exclusivity leads to a better outcome
    • How location and virtual operations expand your buyer pool and strengthen your valuation
    • Why the multiple you see in a headline deal rarely tells the full story

    This episode is for firm owners curious about how private equity is changing the accounting profession, practitioners wondering how AI will affect the value of their practice, and anyone exploring a future sale who wants to understand what actually drives valuation.

    Timestamps:

    • 00:45 - Why this episode is a solo market update instead of a guest interview
    • 02:10 - The state of the CPA firm M&A market in August 2026
    • 03:40 - Why Accounting Practice valuations keep climbing past projections
    • 05:15 - How the accounting industry compares to more consolidated verticals like veterinary and dental
    • 07:00 - Why AI is shifting demand toward advisory and Tax Practice work
    • 09:20 - Whether Private Equity has permanently changed the Accounting Firm Owner landscape
    • 11:45 - Is there a bubble in Accounting Practice valuations
    • 13:30 - Which CPA Firms should think twice before selling to Private Equity
    • 15:50 - How PE consolidation connects to the Silver Tsunami and Firm Succession
    • 18:10 - Why fit matters more than price in a Public Accounting sale
    • 20:35 - The hiring-process analogy for finding the right buyer
    • 23:00 - A ten-year outlook for the Accounting Practice profession
    • 25:20 - Why supply and demand drive CPA Firm valuation
    • 27:15 - How location and virtual firms affect your buyer pool
    • 29:40 - The most common misconception about Practice Management and firm value
    • 31:50 - Why terms matter more than the multiple you see in headlines
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    20 Min.
  • What Private Equity Means for Small and Midsize CPA Firms | Rebekah Brown Olson

    What Private Equity Means for Small and Midsize CPA Firms | Rebekah Brown Olson
    Jul 16 2026
    Rebekah Brown Olson didn't plan to lead a state CPA society. A single leadership assessment during a firm training session reframed how she saw her own strengths, and thirteen years later she's the CEO of the Maryland Association of CPAs, connecting firm leaders across the profession every day. In this conversation, Brannon Poe talks with Rebekah about what's really driving change in accounting right now, and why she believes community, not information, is what separates firms that thrive from firms that struggle.Rebekah shares an encouraging read on the student pipeline, pointing to strong turnout and impressive second-career candidates at a recent University of Maryland accounting graduation event. She also walks through her theory on where private equity is headed: a barbell shaped profession, with large firms formed through consolidation on one end and a new wave of small, independent firms on the other, as CPAs who leave newly acquired environments choose to build something of their own.For firm owners thinking about their own exit, Rebekah's advice centers on two habits: treating strategy as something to revisit constantly rather than a plan that sits on a shelf, and involving the people around you early, since real alignment comes from letting your team weigh in on where the firm is headed.The Conversation Covers:How a leadership assessment redirected Rebekah's entire career pathWhy community may be the biggest differentiator for CPA firms over the next decadeHow private equity could reshape the profession into a barbell-shaped structureWhy small firms are positioned to specialize and move faster than larger competitorsHow involving your team early creates real strategic alignment ahead of a transitionWhy choosing the right private equity partner matters more than the deal itselfRebekah closes with a story from her college years at Ohio State, working as a football field manager during a live scrimmage, that ties back to the same theme running through the whole conversation: what it looks like when a community shows up for someone.This Episode Is For:Firm owners curious about how community and connection shape long-term successLeaders ready to think through a 5 to 10 year exit and succession planPractitioners wondering how private equity might change hiring, retention, and cultureAnyone interested in how small firms can compete through specialization and speedBook Recommendation:The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It by Dr. Kelly McGonigal Amazon linkTimestamps:00:00 - Brannon Poe intro and podcast welcome 00:14 - Introducing Rebekah Brown Olson, CEO of the Maryland Association of CPAs 00:57 - How a quarter-life crisis and a leadership assessment changed Rebekah's career path 01:41 - From CPA firm senior to curriculum developer at the Maryland Association of CPAs 03:12 - Working part time, then full time, then becoming CEO three years ago 04:02 - What Brannon and Rebekah share: burning out of public practice and finding a better fit 04:45 - What Rebekah gets to do now: advocate for the profession and connect people across it 05:06 - The big picture view: what the Maryland Association of CPAs CEO is seeing right now 05:31 - Why getting good at change is the most important capability for any accounting firm 06:00 - Why community is the competitive advantage when complexity and change accelerate 06:34 - Why you can't know everything but you can know a lot of people 07:19 - Recruiting new students: are the numbers moving and what kind of students are coming in 08:15 - Why the pipeline alarm is starting to work and what recent graduation events are showing 08:40 - Accounting as a stable major during economic uncertainty 09:07 - What the new wave of accounting students looks like: different backgrounds, strong leaders 09:30 - Retention: are people staying in the profession better than they used to? 10:01 - The historical reality of planned attrition in CPA firm hiring 10:45 - The move from public to private still happens but may be slowing 11:10 - Brannon's theory on PE-driven salary increases and the poaching risk that comes with it 11:37 - Why starting salaries in accounting need to keep rising to compete for talent 12:00 - How private equity is creating a barbell-shaped profession 12:40 - What the disappearance of the midsize CPA firm looks like and why it matters 13:29 - How small firms can win through specialization and speed on technology 14:25 - What Rebekah would tell a CPA firm owner who is 5 to 10 years from an exit 15:17 - Why a 5 to 10 year plan has to be iterative, not static 15:43 - Involving your team in strategy: why it changes buy-in, retention, and execution 16:08 - The Business Learning Institute and working with small to midsize firms on strategy 16:32 - Why the best insight sometimes comes from the person scheduling client appointments 17:53 - Vision casting as a retention tool: why people stay when they know where ...
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    30 Min.
  • Renewals, Referrals, Recent Conversations: Building Pipeline Without Extra Hours

    Renewals, Referrals, Recent Conversations: Building Pipeline Without Extra Hours
    Jul 2 2026
    Kristen McGarr has spent over 20 years helping businesses implement CRM systems that actually work. Her core belief is that the future of CRM isn't about more technology, it's about more humanity. For CPA firm owners who have tried a CRM, abandoned it, or never started one at all, that perspective changes the conversation entirely.Kristen is the founder of Adroit Insights and CRM Growth, a growth strategist, fractional chief revenue officer, and CRM implementation specialist. She works across platforms like Zoho, HubSpot, and ActiveCampaign, and she is known for making complex systems genuinely approachable. In this conversation, she gets specific about the problems she sees most often in accounting firms: systems that are over-configured, features that never get used, and adoption that stalls because the CRM feels like administrative work rather than a growth tool.The most actionable part of this episode is Kristen's framework for building a pipeline when you have never tracked one before. She calls it the three R's: renewals, referrals, and recent conversations. For renewals, look at one-off projects that could become recurring revenue and clients you haven't heard from yet this year. For referrals, send a simple email during busy season asking for introductions and reviews. For recent conversations, think about who mentioned a challenge you rolled right past without addressing. The irony, as Kristen points out, is that tax season is exactly when firms have the most contact with clients and the most opportunity for all three, even though it feels like the worst possible time.Kristen's approach strips away the complexity that keeps most firms from ever getting real value out of a CRM. Her advice is consistent throughout: start simple, solve for the 90% of problems you actually have, and build a system that can grow with you rather than one you have to replace in a year.This episode is for firm owners curious about what a CRM can actually do for their practice when implemented well, leaders wondering how to maintain business development momentum through busy season, practitioners ready to build a pipeline but unsure where to start, and anyone who has tried a CRM before and walked away frustrated.Timestamps:00:00 - Brannon Poe intro and podcast welcome 00:14 - Introducing Kristen McGarr, founder of Adroit Insights and CRM Growth 00:57 - Kristen's core belief: the future of CRM is humanity, not more technology 01:17 - Why most CRM implementations fail: adoption and overcomplicated configuration 02:07 - The demo trap: why what you see is rarely the off-the-shelf product 02:47 - Most firms use only 10 to 20% of their CRM's actual functionality 03:03 - Where AI fits into CRM today and why it shouldn't be trusted 100% 03:56 - Signs a CPA firm is ready to scale versus needing to fix its foundation first 04:17 - Why consistency and predictability matter more than fast growth 05:02 - How predictable, even revenue throughout the year affects accounting firm valuation 05:48 - The tax season surge and dip problem and how to create more consistency around it 06:05 - Why business development gets dropped during busy season and how to fix that 06:37 - The growth-ready system: templated outreach that still sounds like you 07:49 - How to automate personalized outreach without doing it manually every time 08:21 - Why spacing out outreach matters more than frequency 08:41 - Turning client education into shareable case study content for prospects 09:17 - The three R's: renewals, referrals, recent conversations 09:36 - Renewals: how to spot recurring revenue opportunities in your existing client base 09:53 - Referrals: why sending referral emails during busy season is low effort, high return 10:26 - Recent conversations: catching the tax planning and advisory needs you rolled past 11:09 - The irony of tax season: it's your busiest time and your biggest pipeline opportunity 11:31 - Why a transactional accounting firm cannot function well without a CRM 11:53 - Kristen's three-part CRM checklist: integrations, reporting, and flexibility 13:06 - Funny story: the vendor lesson that led to building an internal team 14:22 - Why trusting your gut early on a bad vendor fit saves time and money later 14:55 - How building an internal team improved client satisfaction across the firm 15:29 - Why picking technology vendors is especially hard for relationship-focused accountants 15:55 - The value of trusted resources and networks when evaluating new tools 16:11 - Book recommendation: "Never Split the Difference" by Chris Voss 17:09 - Where to find Kristen: LinkedIn and CRMgrowth.comBook Recommendation: Never Split the Difference by Chris Voss
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    18 Min.
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