What if artificial intelligence could give your HVAC business the productive capacity of ten more people?

In Episode 14 of Accelerated HVAC Success, Ben Middleton sits down with Ryan Keenan, Senior Product Specialist at Broccoli AI, for the first installment of a three-part series examining how AI is transforming the HVAC industry.

Ryan explains artificial intelligence in practical terms, including how it processes information, automates repetitive tasks, expands human capacity, and helps businesses make decisions at scale. Ben and Ryan also discuss large language models, AI-powered advertising, improved service-ticket notes, and simple ways contractors can begin using AI in their daily operations.

For HVAC contractors who are curious about AI but unsure where to begin, this episode provides an approachable introduction focused on productivity, customer communication, and practical business applications.

The first R-32 installation may feel intimidating, but completing that first job can make the transition much easier.

In Episode 13 of Accelerated HVAC Success, Ben Middleton visits the Daikin branch in Hamilton, Ontario, to speak with Branch Manager Andrew McMahon.

Andrew discusses his transition from automotive work into HVAC, his experience working in the field and his eventual move into HVAC wholesale and branch management. He explains how knowledgeable employees, local inventory, technical assistance and hands-on training help contractors succeed in the field.

Ben and Andrew also discuss the transition to R-32, the concerns contractors initially experience and why the new refrigerant becomes less intimidating once they complete their first installation.

Andrew’s advice to contractors facing new technology is simple: take the plunge, get the first one out of the way and overcome that initial hurdle.

HVAC technicians often enter the industry because they enjoy fixing equipment—not because they enjoy selling or having difficult conversations with homeowners. But without strong communication skills, a technician may unintentionally make decisions for customers instead of giving them meaningful choices.

In Episode 12 of Accelerated HVAC Success, Ben Middleton talks with Barry Gates, Vice President of Power Selling Pros, about creating a consistent customer experience from the initial phone call through the technician visit, comfort-advisor handoff, installation and follow-up.

They discuss financing, presenting multiple repair and replacement options, taking homeowners on a complete home tour and using ride-alongs and ongoing coaching to improve technician communication. Barry also explains why customer-experience training must extend beyond CSRs and technicians to company owners and leadership.

Protecting customers doesn’t mean choosing for them. It means educating them, presenting appropriate options and allowing them to decide.