Join Kalli Fedusenko and Nick Daugherty of FinancialCop as they break down what it really takes to find, land, and deeply serve a specific niche market.

The reality of choosing a hyper-specific audience and running with it
How to build genuine trust within a tight-knit, naturally skeptical community
The truth about whether narrowing your focus limits your growth or accelerates it

Brought to you by the Financial Planning Association (FPA)

Choosing a niche can feel intimidating—but the right audience can transform your business.

In this episode, Michael Labos, founder of GenX Wealth Partners, shares the story of how he rebuilt his practice by focusing on the clients he truly wanted to serve. After an early niche attempt didn’t work and nearly led him to sell his firm, Michael used that experience to redefine his approach.

Today, his virtual practice is built around a clearly defined audience and a strong sense of purpose.

Why niching down can strengthen your marketing and messaging
Lessons learned from choosing the wrong niche
How focusing on a specific audience can transform a firm
Why the right niche creates stronger client relationships

Brought to you by the Financial Planning Association (FPA)

One negative review doesn’t have to ruin your reputation. Join Kalli Fedusenko, Advisor Marketing, Speaker and Whit Lanier of Amplify Reviews for a reputation-saving session on how to come back from bad Google reviews.In this 2025 Replay, Whit will break down how to respond with professionalism, rebuild trust, and proactively protect your online presence moving forward.➡️ What to do (and avoid) after getting a bad review➡️ How to respond publicly without making it worse➡️ When to flag vs. when to engage➡️ How to strengthen your reputation over time✨ Brought to you by the Financial Planning Association (FPA).