Think AI is too generic for your brand? Rob Schultz joins Lou Bortone to explain why the problem isn't the AI—it's your willingness to push it further.

What You’ll Learn:

• The "Jump Through Hoops" Philosophy: Why you should never settle for the first AI response.

• Contextual AI: How to use transcripts to teach ChatGPT your specific voice, tone, and point of view.

• Visual Storytelling: A look at the tools bridging the gap between text and high-end video production.

• The "Take 48" Mindset: Why elite content creation requires pushing AI through multiple iterations.

• Tool Spotlight: Deep dives into Blotato and Poppy for visual content and source-based prompting.

Timestamps:

• 00:00 – Why AI doesn't judge: Making technology work for you.

• 03:15 – The origin story: How one Facebook post launched a prompting obsession.

• 04:30 – Start with the Problem, not the Tool.

• 05:40 – The Secret Sauce: Training AI on your own transcripts to clone your voice.

• 07:50 – From "Yesterday" to "Scrambled Eggs": Lessons in iteration from The Beatles.

• 10:30 – Blotato & Poppy: Advanced tools for visual and source-based marketing.

• 13:40 – Final Thoughts: Why AI is just the latest "electric guitar" in marketing history.

Are you overwhelmed by the "tool-of-the-week" fatigue? Jen Lehner joins Lou Bortone to pull back the curtain on how to actually integrate AI into your business workflow rather than just playing with it.

What You’ll Learn:

• The Meta-Prompting Secret: How to make ChatGPT interview you to build a perfect business knowledge base.

• Google Workspace Studio: How to use the "Zapier-killer" built directly into your Gmail.

• Custom "Gems": The difference between automation and AI, and how to use Gems as specialized employees.

• The App-Building Revolution: Watch as Jen builds a functional YouTube dashboard in seconds using Google AI Studio.

Timestamps:

• 00:00 – Intro: The early days of live streaming vs. the AI revolution.

• 05:40 – The "Interview Prompt": Training AI to know your business.

• 06:35 – Meta-Prompting: The prompt that creates better prompts.

• 11:30 – Google Workspace Studio & "The Zapier Effect."

• 13:10 – Real-world automation: Auto-forwarding receipts to AI bookkeepers.

• 17:00 – Live Demo: Building a custom dashboard in Google AI Studio.

Are you overwhelmed by the "New AI Tool of the Week" cycle? Lou Bortone welcomes social media agency founder and short-form video expert Nika Stewart to discuss how to quiet the noise and use AI to amplify your unique human voice.

What You’ll Learn:

• The Overwhelm Antidote: Why focusing on one tool 100% is better than testing four tools at 25%.

• Meet "Goldie": How Nika trained a Custom GPT on her books and life story to create an effortless writing assistant.

• ChatGPT vs. Claude: Why Nika disagrees with the "experts" on which tool is a better creative writer.

• The NotebookLM Edge: How to use Google’s newest tool to eliminate "AI hallucinations."

• Creative Freedom: Why Nika is spending 2026 on documentaries, children's books, and music—powered by AI.