AI Today: Why You Should Make Your AI "Jump Through Hoops" with Rob Schultz
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AI Today: Why You Should Make Your AI "Jump Through Hoops" with Rob Schultz
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Über diesen Titel
Think AI is too generic for your brand? Rob Schultz joins Lou Bortone to explain why the problem isn't the AI—it's your willingness to push it further.
What You’ll Learn:
The "Jump Through Hoops" Philosophy: Why you should never settle for the first AI response.
Contextual AI: How to use transcripts to teach ChatGPT your specific voice, tone, and point of view.
Visual Storytelling: A look at the tools bridging the gap between text and high-end video production.
The "Take 48" Mindset: Why elite content creation requires pushing AI through multiple iterations.
Tool Spotlight: Deep dives into Blotato and Poppy for visual content and source-based prompting.
Timestamps:
00:00 – Why AI doesn't judge: Making technology work for you.
03:15 – The origin story: How one Facebook post launched a prompting obsession.
04:30 – Start with the Problem, not the Tool.
05:40 – The Secret Sauce: Training AI on your own transcripts to clone your voice.
07:50 – From "Yesterday" to "Scrambled Eggs": Lessons in iteration from The Beatles.
10:30 – Blotato & Poppy: Advanced tools for visual and source-based marketing.
13:40 – Final Thoughts: Why AI is just the latest "electric guitar" in marketing history.
