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AGENCY inTELL

AGENCY inTELL

Von: Robbie Adair & Roger Williams
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 A podcast hosted by Robbie Adair and Roger Williams for digital agencies exploring business, tech, and wellness intel from the agency world.Copyright 2026 AGENCY inTELL. All Rights Reserved. Management & Leadership Ökonomie
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  • AGENCY inTELL: On The Scene at PressConf 2026

    AGENCY inTELL: On The Scene at PressConf 2026
    Apr 21 2026

    In this episode, Robbie & Roger go on the scene in Phoenix, Arizona to gather intel from Raquel Manriquez, Adam Weeks, Rae Morey, Christian Taylor, Matt Swartz, Zack Katz, Emma Young, and Derek Ashauer about their insights on PressConf, highlighting the importance of community, personal growth, and adapting to technological shifts like AI. Discover how intimate gatherings and authentic conversations can foster resilience and innovation within the WordPress ecosystem.

    Key Topics:
    • The significance of personal growth and healing in business success
    • Why PressConf's small, curated environment enhances networking and authenticity
    • The role of community in navigating turbulence in WordPress and digital marketing
    • The legacy and culture of WordCamp Phoenix and its community support
    • How events foster grounding and collective resilience during community turbulence
    • Conversations around AI as a team member versus a tool or threat
    • The importance of lifestyle-friendly business structures
    • Strategies for small teams to increase efficiency and adapt to AI-driven tools
    • The value of in-person connections for deeper, meaningful business conversations
    • Practical advice on managing work hours and mental health in digital agencies

    Timestamps:

    00:00 - Introduction: The purpose of PressConf and its community focus

    00:40 - The intimate environment of PressConf and its benefits for networking

    01:37 - The value of authentic, human-first interactions in conferences

    02:31 - The conference's role in community healing amidst WordPress turbulence

    03:55 - Unique, vulnerable conversations happening at PressConf

    04:24 - The legacy of WordCamp Phoenix and local support for tech communities

    05:44 - How Phoenix supports new and experienced community members

    06:10 - PressConf's role in community grounding during WordPress turbulence

    07:08 - Insights from agency owners on market shifts and organic marketing

    08:32 - The importance of in-person connections and relationship building

    09:54 - The serendipity and spontaneity of face-to-face meetings

    10:24 - Addressing AI's impact on business and team efficiency

    11:21 - Structuring a business around personal lifestyle and strengths

    12:20 - Practical advice on managing work hours and mental health

    Resources & Links:
    • PressConf (https://pressconf.events/)
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    13 Min.
  • AGENCY inTELL: J.J. Toothman

    AGENCY inTELL: J.J. Toothman
    Apr 14 2026
    Unlock the Future of Agency Work: How AI as a Team Member and WordPress Innovations Are Transforming Digital StrategyDiscover how industry pioneers like J.J. Toothman are redefining agency excellence by treating AI as a full-fledged team member. From streamlining content creation with vibe coding to building government websites that outperform traditional tech, this episode reveals the innovative strategies that are propelling agencies into the future. J.J. Toothman, president of Lone Rock Point, shares his journey from government contractor to entrepreneurial innovator, emphasizing how embracing tools like AI and WordPress can unlock operational efficiencies and open new revenue streams. Learn how J.J.’s team has harnessed custom Gutenberg blocks inspired by atomic design, built a white-label web modernization bundle for federal agencies, and turned WordPress into a versatile platform for NASA’s multimedia streaming — all while maintaining a laser focus on user experience and end-user empowerment. You’ll discover:How treating AI as a colleague accelerates productivity and decision-making within agencies.The evolving role of Gutenberg, patterns, and full-site editing in simplifying client content management and design consistency.The strategic importance of open source, digital sovereignty, and choosing the right mix of cloud solutions for secure, scalable government websites.Practical insights on integrating AI into workflows, from automating social media calendars to creating interactive briefs, with real-world examples from J.J.’s experiments with Claude and OpenClaw.The critical role of trust — in clients, teams, and AI systems — and how transparency about the rapidly shifting landscape builds confidence and long-term loyalty.This episode is perfect for agency owners, developers, and digital strategists eager to future-proof their services, harness AI effectively, and turn complex challenges into competitive advantages. Whether you're managing government contracts, marketing campaigns, or content creation, the insights here will inspire bold new approaches to customer experience and operational excellence. Timestamps:00:00 Introduction to the Podcasting Process01:08 The Evolution of Podcasting: Audio vs. Video02:24 The Birth of Lone Rock Point04:45 Navigating the Corporate World: The Decision to Start a Business07:17 Breaking the Myths of WordPress in Enterprises11:25 Finding a Niche15:36 The Journey of Custom Blocks in WordPress19:49 Leveraging WordPress for NASA's Video Services21:01 Building NASA's Streaming Service24:28 The Future of WordPress and AI Integration28:12 CivicPress: Modernizing Government Websites32:09 Exploring OpenClaw: A Personal AI Assistant43:07 Personifying AI: The Human Connection44:05 The Future of Open Source and AI Models45:01 Trust and Digital Sovereignty in AI47:51 Rapid Fire: Insights and Favorites51:06 The Role of AI in Creative Processes01:00:25 Conclusion and Future Perspectives01:00:57 The Debrief01:01:23 Embracing AI in Small Teams01:02:12 Finding Your Niche as an Agency01:04:46 User-Centric Design and Trust in AI01:08:11 Roger That01:08:16 The Power of Masterminds for Agency Owners01:09:55 Building Connections and Collaborations01:10:50 Robbie's Radar01:10:55 The Importance of Communication in Agencies01:13:17 Enhancing Client Communication with Slack01:15:43 Managing Noise and Focus in Slack01:17:36 RandR-SECTION.mp401:17:41 Client Engagement Through Unique Experiences01:20:10 The Joy of Pet Companionship01:22:39 Thanks for WatchingMain topics - 5-10 bullets:J.J.'s journey from working at Raytheon and Dell to founding Lone Rock Point, emphasizing control and community.How to challenge enterprise myths about WordPress through proven performance (e.g., 2016 election site, Whitehouse.gov) and strategic positioning.Building solutions like NASA’s custom Gutenberg blocks and a video on demand platform using WordPress for scalability and user-friendliness.The importance of user-focused design with full-site editing and patterns, persona-centric content workflows, and the role of AI in content creation and management.The CivicPress platform: a government web modernization toolkit built on WordPress, integrating design systems and accessibility standards.J.J.’s innovative use of AI: treating AI as a team member for task automation, content scheduling, and decision-making, emphasizing personification and trust.The evolving nature of AI models, balancing open source, data ownership, and digital sovereignty, and their impact on agency and government workflows.Practical insights: leveraging Slack for internal/external communication, setting up agency masterminds, and unique client engagement strategies like field trips and experiential bonding.Resources & Links:Lone Rock Point – (https://lonerockpoint.com/)NASA's WordPress site (https://nasa.gov/)CivicPress – (https://civicpress.us/)Connect with J.J. Toothman:LinkedIn – (https://www.linkedin.com/in/...
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    1 Std. und 23 Min.
  • AGENCY inTELL: Carrie Dils - WordPress Dev Freelancer

    AGENCY inTELL: Carrie Dils - WordPress Dev Freelancer
    Apr 1 2026
    In this episode, Carrie Dils shares her journey through WordPress history, the transition into full site editing, and practical advice on leveraging AI responsibly. Perfect for freelancers, agency owners, and developers navigating the future of web creation.Key Topics:Evolution of WordPress themes: Genesis framework to block-based full-site editingStrategies for evaluating existing legacy sites and deciding whether to rebuild or optimizeUsing AI tools like Claude to analyze dependencies, improve workflows, and enhance project planningBest practices for selecting core versus custom blocks in website developmentThe role of communication skills in managing client expectations and project successLeveraging documentation tools like Scribe to streamline client onboarding and internal processesImpact of AI on entry-level jobs and how to stay competitive by mastering foundational technologyBalancing innovation with maintainability: tech debt and long-term strategyPractical tips for remote working, remote agency collaborations, and managing solo freelance projectsMusic, mindfulness, and positivity techniques for maintaining productivity and mental well-beingTimestamps:(00:00) - Welcome and episode introduction with Robbie and Roger(01:04) - The hype cycle of AI in web development and the importance of engineering fundamentals(02:36) - Introduction of Carrie Dills and her background in WordPress and education(03:44) - Transition from Genesis themes to full-site editing for WordPress(06:00) - How Genesis framework influences modern development practices(07:32) - Moving from hybrid themes to full site editing—what’s matured and what remains challenging(09:00) - Best starting points for FSE projects and lightweight themes like OLLI(10:07) - Managing legacy sites and cautious project analysis with AI assistance(13:38) - Practical AI applications: dependency analysis and project risk assessment with Claude(16:42) - The decision-making process for custom blocks versus core blocks in WordPress(20:22) - Understanding headless WordPress and its relevance in modern architectures(22:49) - Strategies for evaluating inherited websites—rebuild or refactor?(26:33) - Solo agency work, collaboration, and the benefits of remote partnerships(27:12) - The future of AI, agents, and the importance of human oversight(31:17) - Client concerns about AI-generated content and copyrights(32:41) - Music, positivity, and mental health strategies for freelancers and remote workers(34:27) - Advice for beginners in tech: focus on foundational skills and adaptability(36:30) - Rapid fire Q&A: favorite plugin, focus music, underrated skills, and more(38:18) - Connecting with Carrie Dills on her website and podcast(45:45) - Closing remarks and upcoming episodes—encouraging positivity and continuous learningResources & Links:Carrie Dils Website - https://carriedils.comThe Menopause Show website - https://themenopauseeshow.comWordPress Gutenberg & FSE - https://wordpress.org/about/features/full-site-editing/Claude AI - https://www.anthropic.com/claudeScribe AI - https://scribehow.com/LearnDash LMS - https://www.learndash.com/OLLI Theme - https://github.com/ocean90/olliGenesis Framework - https://www.studiopress.com/features/#genesis-feature-9Connect with Carrie Dills:LinkedIn - https://linkedin.com/in/carriedilsBlueSky - https://bsky.app/profile/carriedils.com
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    1 Std. und 2 Min.
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