🚀 Coming from a small town in India to build an INR 14K crore company.🚀 Being the first Indian B2B marketplace to list publicly.🚀 Building profitably and building the technology backbone for 70M SMB’s in India.This is the IndiaMart story...Had a wonderful chat with Brijesh Agrawal, Co-Founder, IndiaMart on how they are building the technology layer for Bharat enabling millions of MSME’s to become more efficient and scale.. ❤️We talked about:✅ The initial IndiaMart thesis and how it has evolved over the last 25 years.✅ Building the business profitably, being persistent and being customer focussed.✅ Identifying categories where you can solve a high value need for a customer.✅ Critical elements for running and scaling B2B marketplace business.✅ How a founder’s role evolves as they grow from 0-1 to 1-100 to finally listing their company.🙌 The IndiaMart journey is truly inspiring for any early stage founder building in the SAAS / B2B space in the country. Building the next big thing? Apply to the ACLR8 program today! www.aclr8.vc/apply#startup #msme #smb #entrepreneurship #founder #aclr8 #aclr8vc #indiamart #ipo

Shot a super episode with Nitin Mehrotra, Founder & CEO, DressFolk on his journey of building India's most loved ethnic wear brand. We talked about:- Nitin's growing up journey and how his family background inspired him to startup in the fashion space- DressFolk evolution over the last 8 years and finding PMF- Building and scaling a D2C fashion business in India today, profitably- Raising funding from people like Ghazal Alagh and some of India's best angel investors and funds. - Way forward, future of India's handlooms and dreams of going globalDo check it out and let us know how you like the podcast!

Content Timelines:⁣⁠

• 00:00⁠ - ACLR8 Intro
• 01:16⁠ - Pre cap
• 02:27⁠ - Nitin's family history and how that inspired Dressfolk
• 12:00 - Dark side of the fashion industry
• 16:15 - Initial days of Dressfolk
• 24:50 - India's ethnic wear market and opportunities for D2C brands
• 32:25 - Supply chain challenges and capacity building with artisans
• 37:00 - Scaling D2C at Dressfolk
• 45:40 - Meta ads strategy
• 48:00 - Fundraising journey
• 1:00:30 - Rapid fire with Nitin
• 1:05:15 - Closing remarks

Follow us on Instagram: / aclr8.vc

Learn content, marketing & advertising from Ayush Wadhwa ( @AyushWadhwa ) the founder of one of India's best media companies, Owled Media ( @owledmedia9296 ) At just 26, in a short span of time, Ayush has accomplished a lot. He is a creator, runs Owled Media, and has done done advertising campaigns for some very large brands. He is a super active angel investor and recently also started LIT school. His career is an intersection of content, marketing and technology. From this podcast our goal is to help young people understand how can they build a career in content, marketing and advertising. Catch the full episode now and let us know what you think! Content Timelines:⁣ ⁠00:00⁠ - Pre-cap 00:55⁠ - Intro 02:37⁠ - Ayush's Personal Journey 05:23 - Why Content 11:15 - Building Owled Media 16:30 - Challenges in running an agency 18:52 - Learnings from Chris Cox (Meta, Chief Product Officer) 22:11 - Career Opportunities in Content 26:10 - Creator Mindset 29:40 - How much do creators earn 32:05 - Creator led brands 34:50 - Rapidfire with Ayush 43:42 - Feedback on ACLR8 44:40 - Advice to young founders building in content Follow us on Instagram: https://www.instagram.com/aclr8.vc/

98x oversubscribed! This was the crazy demand for the ixigo stock at their recent IPO. But what many don't know is the 17 year old journey of grit, determination, never giving up in the face of innumerable challenges and always building for Bharat. ⁣

Had the immense pleasure of hosting Aloke Bajpai, Co-Founder & Group Chairman, Ixigo, to the ACLR8 Founder Academy Podcast, hosted by Karan Jindal. Aloke shared his and Rajnish's journey of getting inspired by the movie Swades and coming back to India to start Ixigo.

We talked about:⁣

• ✅ building at scale for Bharat⁣
• ✅ being resilient in the face of setbacks⁣
• ✅ being customer obsessed⁣
• ✅ building profitably⁣
• ✅ being in it for the long term…⁣

and so much more 🙏⁣

This episode is a gold mine of insights for any founder building a large consumer tech business in India today. Watch the whole episode now and let us know what you think. ❤️⁣

Content Timelines:⁣

• ⁠00:00⁠ - Intro⁣
• ⁠01:30⁠ - 98x oversubscribed IPO⁣
• ⁠02:45⁠ - ixigo's customer first DNA⁣
• 04:30⁠ - Inspired by the movie "SWADES"
• ⁠08:20⁠ - Idea thesis (2007-2011)⁣
• ⁠11:40⁠ - Pivoting from meta search to OTA⁣
• ⁠14:45⁠ - Fundraising challenges⁣
• 18:10⁠ - Doing the boring everyday⁣
• 20:18⁠ - Focussing on trains rather than flights (2011-2013)⁣
• 24:38⁠ - Tracking product market fit⁣
• 26:18⁠ - Raising only $21M till IPO⁣
• 28:20⁠ - Near death experiences (2015-2019)⁣
• 31:25⁠ - COVID stories⁣
• 40:20⁠ - Metrics to track for profitability⁣
• 43:10⁠ - 1 fundraise, 2 acquisitions, 1 IPO filing (2020-2021⁣)
• 48:45⁠ - IPO journey⁣
• 52:30⁠ - Finding your ideal co-founder
• ⁠55:50⁠ - AI trends for the future⁣
• 58:15⁠ - Thoughts on ⁠‪@aclr8‬⁠ as a platform⁣
• ⁠59:57⁠ - Closing remarks

If your goal is to build India's largest consumer D2C brand then this is the episode for you. 🚀 In this episode, our guest, Jatan Bawa takes us through his journey of building Perfora. 🔥⁣

Perfora is one of the fastest growing D2C oral care brands in India doing revenues of 70 crore / year and disrupting a boring and traditional FMCG category like oral care. 💯⁣

In this Jatan breaks down:⁣

• ✅ How to find your ideal co-founder⁣
• ✅ How to identify the right categories to build in⁣
• ✅ How to crack product development ⁣
• ✅ How to sell on D2C, marketplaces, quick commerce and offline⁣
• ✅ What metrics to track across all platforms⁣
• ✅ Brand building and content creation playbook⁣
• ✅ How to raise money from some of India's best funds⁣
• ✅ How to apply to Shark Tank, get funding and leverage the platform for maximum growth⁣

Catch the full episode today and let us know if it's helpful in your journey of building a D2C brand. ❤️⁣

Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 00:42 - Intro⁣
• 01:05 - India wins the WC⁣
• 05:00 - What inspired Jatan to start-up⁣
• 12:30 - Studying in DU and building confidence⁣
• 14:30 - Why Perfora, why oral care? How to do category research?⁣
• 20:30 - Finding his co-founder on Jagriti Yatra.⁣
• 24:15 - Validating category thesis⁣
• 30:15 - Numbers and current traction⁣
• 35:30 - Important metrics to track across platforms⁣
• 43:30 - Cracking quick commerce⁣
• 49:00 - Raising funding from Sauce.vc and other top consumer funds⁣
• 56:30 - Shark Tank: raising funding from Vineeta, Namita and Peyush⁣
• 1:04:00 - Content marketing playbook⁣
• 1:08:42 - Are the Sharks helpful? ⁣
• 1:11:20 - Building a community of founders who help and support⁣
• 1:15:00 - Ending remarks

What does ₹15 crore worth of free publicity do to the scale and trajectory of a D2C brand? 🚀⁣

Hosted the awesome @simrankhara2 at the ACLR8 Founder Academy podcast and talked about her vision of building India’s largest cleaning products company with a focus on sustainable and clean ingredients and honest claims. ❤️⁣

We talked about:⁣

• ✅ The home cleaning market in India and opportunities for young founders.⁣
• ✅ Simran’s 0-1 journey, her tool kit to scale D2C, how to listen to the customers and keep innovating on products.⁣
• ✅ Measuring repeats and marketing effectiveness especially as you scale across channels.⁣
• ✅ Being the personal brand ambassador of your brand to build trust and relatability.⁣

🙌 We discussed Koparo’s amazing Shark Tank episode, getting funding from Aman and Vineeta and the growth the brand saw after the episode. ⁣

🙌 Simran also shared her journey of being a solo woman founder and how it is important for founders to manage their personal and work life.⁣

Full episode out now! ⁣

Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 01:10 - Intro⁣
• 02:00 - How much is a 15 min slot on Shark Tank worth for a startup?⁣
• 03:20 - What inspired Simran to start Koparo?⁣
• 06:30 - What worked for Koparo in the initial days?⁣
• 09:30 - Current size of India's cleaning products market⁣
• 13:30 - The Nirma Case Study⁣
• 15:00 - How is Koparo disrupting the bigger brands?⁣
• 19:00 - Quick commerce is a game changer channel for D2C brands⁣
• 20:45 - Koparo current scale of business and channel split⁣
• 29:30 - How can a brand list themselves on quick commerce marketplaces⁣
• 30:50 - Raising funding from Aman and Vineeta on Shark Tank⁣
• 45:52 - Secrets to scaling D2C⁣
• 1:07:38 - How to raise money for your business?⁣
• 1:14:40 - Challenges of running the business as a solo woman founder⁣
• 1:26:30 - Dealing with failure⁣
• 1:28:45 - Rapid Fire with Simran⁣
• 1:30:40 - Simran's association with ACLR8⁣
• 1:31:48 - Future of WA commerce in the country Ft. ‪ @grod2c #PartnerTestimonial ⁣
• 1:32:45 - Ending remarks⁣

#sharktankindia #koparoclean #amangupta #vineetasingh #brandsforbharat

Building one of India’s largest Beauty & Personal Care D2C Brand. 🚀 ⁣

Hosted the amazing Malika Datt Sadani, Co-Founder, The Moms Co, at the ACLR8 studio and discussed what it takes to build a large and loved consumer brand in India today! 🙌 🇮🇳⁣

Malika shared her insights on:

✅ Building a brand in competitive categories and creating a niche.

✅ How can founders do deep consumer research to identify their TG.⁣

✅ Thinking customer backward, understanding consumer needs and launching honest & clean products at good price points.

✅ Thinking about brand and marketing from a community first POV.

✅ How can founders be personal brand ambassadors for their brands.

We also talked about how challenging it is for new moms to start-up and the importance of building a network.💛 Malika shared insights on her angel investing journey, her favourite home grown brands from India and the sectors she is excited by in the consumer space for Bharat over the next few years. 🇮🇳🚀⁣

⁣

Full episode out now!⁣

✅ YT⁣

✅ Spotify⁣

✅ IG⁣

⁣

Content Timelines:⁣

• 00:00 - Pre-cap⁣
• 01:45 - What we will discuss today.⁣
• 02:53 - Malika's personal journey before starting up.
• ⁣08:03 - The inspiration behind starting the brand.⁣
• 11:55 - Initial product development and R&D.⁣
• 17:00 - Importance of defining your consumer well.⁣
• 20:20 - Small TG, big difference in their lives.⁣
• 23:00 - MOAT for founders starting D2C brands.⁣
• 29:10 - Making 10x better products!⁣
• 33:30 - How would Malika start The Moms Co today?⁣
• 45:08 - Exciting opportunities in the consumer space today.
• 51:50 - Challenges faced in starting up as a mom and a woman founder.
• 1:00:55 - Rapid Fire with Malika
• 1:10:30 - Future of WA commerce in the country Ft. @grod2c #PartnerTestimonial
• 1:11:37 - Ending remarks⁣

#brandsforbharat #themomsco #mohitsadani #malikasadani