Brianna Miller is a digital marketing leader with over 15 years of experience building data-informed strategies that connect marketing efforts to real business growth. She currently serves as the Director of Demand Generation at Cohere Health where she develops multi-channel demand generation campaigns and account-based marketing strategies.

Beyond her professional roles, Brianna is dedicated to advancing the industry and mentoring its next generation of leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and inspiring future marketers. Her commitment to innovation extends to advisory and editorial contributions; she is a 3Sixty Insights Global Executive Advisory Council member, a regular contributor to Martech.org, and an active participant on several boards, including the UMSL College of Business Marketing Advisory Board and the MarTech Conference programming committee.

Brianna has had the privilege of sharing actionable insights at 20 industry events and has been featured on numerous popular marketing podcasts, where she connects with audiences on topics ranging from ABM trends to practical AI applications. As a speaker, she is known for making complex concepts approachable and providing audiences with strategies they can put into practice immediately.

What you'll learn about in this episode:

• Balancing technology with a human touch: How healthcare brands maintain empathy, educate audiences, and create meaningful customer experiences while leveraging AI.

• Storytelling as a differentiator in healthtech: Why compelling narratives and creative thought processes help AI-focused brands stand out in a crowded healthcare technology market.

• How the importance of building trust and transparency with customers is essential in the age of AI.

• How to build an effective brand and ensure marketing and sales consistently reflect it.

• The importance of seamless collaboration between marketing and sales teams, emphasizing shared goals, open communication, and consistent meetings to align on campaigns.

• Account-based marketing (ABM) strategies for healthcare technology: How to engage accounts effectively throughout complex buying cycles.

• Personalization in ABM campaigns: When to use one-to-one, one-to-some, or one-to-many approaches to maximize engagement.

• Key considerations for tools that support targeting, personalization, and long term cycle measurement.

Additional resources:

• Brianna Miller on LinkedIn

• Brianna Miller's branding site

• Cohere Health Website

• Josh Dougherty on LinkedIn

• Josh Dougherty's speaking site

• A Brave New's Website

Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration.

Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he's an occasional exhibiting fine artist, a novice dungeon master for a very patient group of friends, and a small-time local musician.

What you'll learn about in this episode:

· How early-stage health tech startups can effectively build and leverage their brand to support fundraising, selling, and scaling efforts.

· The importance of branding for early-stage health tech startups, emphasizing that a strong brand can empower founders to tell a differentiated story about their product.

· How branding can help founders build trust and credibility with investors, particularly in the context of fundraising.

· How strong positioning is crucial for building a memorable brand and creating a cohesive visual identity that communicates competence and direction to potential investors.

· How a defined brand platform, visual identity, and messaging platform can better equip your team to follow up with leads and close deals.

· How a well-defined brand will make scaling easier, more efficient, and less expensive.

Additional resources:

· Adam Taylor on LinkedIn

· Josh Dougherty on LinkedIn

· Josh Dougherty's speaking site

· A Brave New's Website

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.

What you'll learn about in this episode:

• What's ahead in 2026 including healthcare branding trends, emerging challenges, and a glimpse into the podcast topics we'll dive into throughout the year.
• A preview of the guests that will be joining the podcast on a weekly basis.
• How healthcare branding and marketing intersect to create memorable, impactful organizations.
• Strategies for building and maintaining trust with patients in a complex healthcare landscape.
• Ways scrappy brands succeed with limited budgets while delivering exceptional brand experiences.
• How to move beyond descriptive branding to inspirational storytelling that highlights what makes a brand unique.
• The power of focused, engaged brand experiences that inspire audiences and create loyal brand advocates.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website