Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration.

Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he's an occasional exhibiting fine artist, a novice dungeon master for a very patient group of friends, and a small-time local musician.

What you'll learn about in this episode:

· How early-stage health tech startups can effectively build and leverage their brand to support fundraising, selling, and scaling efforts.

· The importance of branding for early-stage health tech startups, emphasizing that a strong brand can empower founders to tell a differentiated story about their product.

· How branding can help founders build trust and credibility with investors, particularly in the context of fundraising.

· How strong positioning is crucial for building a memorable brand and creating a cohesive visual identity that communicates competence and direction to potential investors.

· How a defined brand platform, visual identity, and messaging platform can better equip your team to follow up with leads and close deals.

· How a well-defined brand will make scaling easier, more efficient, and less expensive.

Additional resources:

· Adam Taylor on LinkedIn

· Josh Dougherty on LinkedIn

· Josh Dougherty's speaking site

· A Brave New's Website