Most businesses are bleeding money because they're focused on driving MORE traffic instead of fixing what happens AFTER someone clicks. In this episode, Deven sits down with Shamir Duverseau, co-founder of Smart Panda Labs, who reveals the exact mistakes enterprise companies making $100M-$2B are making with their post-click experience—and how fixing them can dramatically increase conversions, profitability, and company valuation.
Shamir has spent 15 years helping major brands turn complex buying decisions into simple choices. If you've ever wondered why your ads aren't converting the way they should, this episode breaks down the real reasons (hint: it's not your ad creative).
Key Takeaways
The Grocery Store Analogy That Changes Everything Shamir explains how even customers who KNOW what they want will abandon the purchase when they hit friction. Just like you'd drop that box of cereal and walk out if the checkout lines are too long—your website visitors are doing the same thing when your site makes buying difficult.
The 3 Biggest Mistakes Killing Your Conversions
- Taking your customers for granted — Businesses underestimate how quickly people will bail when they hit ANY friction. People have zero patience for confusion.
- Technical neglect — Slow page loads, clunky checkout processes, and errors cause people to bounce before they ever see your offer. The tech side gets ignored because it's "not sexy" like advertising.
- No experimentation culture — Companies aren't testing different versions of their pages, copy, and offers to see what actually works. They're guessing instead of measuring.
Why "Just Spend More on Ads" is a Losing Strategy Shamir breaks down why throwing more money at Meta, Google, or any ad platform won't fix a broken post-click experience. You're just pushing more water through a leaky hose.
The Hidden Communication Problem One of the biggest reveals: Most companies lose tens or hundreds of thousands of dollars because their marketing team and IT team can't speak the same language. No one is translating between what marketing wants and what IT needs to build.
How This Impacts Your Company Valuation Revenue is a vanity metric. Investors and acquirers look at profitability, cash flow, customer retention, and lifetime value. All of these are directly impacted by your post-click experience—not your ad spend.
Quotable Moments
"People have a very low tolerance for friction. The biggest mistake companies make is underestimating how easily people will bail on things."
"We take those things for granted because those errors or a page that loads slowly can cause friction. Not even because something's wrong—but because people's patience is very low."
"Learn from the big boys. Amazon, Google, Meta—they invest heavily in their post-click experiences. That's why they control the marketplace."
Who This Episode Is For
- Business owners spending money on paid ads but not seeing the ROI they expected
- CMOs and marketing leaders at companies doing $10M+ in revenue
- Founders preparing for acquisition or looking to increase company valuation
- Anyone selling high-consideration products or services online (anything over $1,000)
Connect With Shamir (Free Consultation)
Shamir offers a free initial conversation to see if they're even the right fit for your business. No pressure, no pitch — just a straightforward chat to understand your goals and whether Smart Panda Labs can actually help.
Website: smartpandalabs.com
LinkedIn: Shamir Duverseau — Follow him for regular insights on conversion optimization