The Fanatics era isn’t just a shift in licensing—it’s a shift in power. With full control over MLB, NBA, and soon the NFL, Fanatics has become the first true monopoly in modern hobby history. But as innovation takes a backseat to consolidation, a deeper issue has emerged: the casino-like marketing tactics driving their new platforms.

In this episode of Behind The Breaks, host Alyx Effron, Founder of Collectors MD, unpacks the rise of the “Fanatics Era” and the dangers hiding beneath the hype. From "Spend $5,000, get $500" promos to algorithmic “rewards” designed to keep collectors ripping, this conversation explores how the largest company in the hobby is now operating like a casino—without a license, without guardrails, and without oversight.

Alyx dives into how nostalgia is being weaponized, how credit cards are being normalized as tools of compulsion, and why collectors of all ages deserve transparency, limits, and consumer protections. Because when childhood collectibles are used as casino props, the line between hobby and harm disappears.

If Fanatics is going to control the hobby, they must also protect it. This episode challenges collectors—and the industry—to demand accountability before it’s too late.

Subscribe, comment, and join the movement. And remember to collect with intention, not compulsion.

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