In this episode, Margot Bletterie speaks with Anyce Nedir, Founding Systems and Ops Lead at Needle.

With over 20 years of experience in advertising and creative agencies across Paris and Dubai, Anyce defines what AI integration should look like.

What you'll learn:

- About the challenges and opportunities with using AI at advertising agencies

- Why "human-in-the-loop" is often misunderstood, and why checking AI outputs after the fact isn't enough

- Why defensibility comes from how well you define problems and manage context instead

- How failure serves as a useful signal

- Why agencies need to shift from selling time to delivering solutions and accountability

CHAPTERS

00:00 Intro and what it means to build an AI system in advertising

01:34 Should we always chase the latest AI models

05:09 Where does a human fit in when building and maintaining an AI product?

12:59 What profiles or types of people are building and maintaining these products?

15:20 How can juniors build their professional judgment in a market automated by AI?

17:40 How is the advertising agency business model being challenged by AI?

20:11 How will agencies compete if they all have access to the same AI capabilities?

23:40 What are the quick wins for a small agency trying to start its AI transformation?

25:13 How do you stay up to date and choose the right models when technology evolves so fast?

26:57 How do you make sure an AI system works when it uses multiple subsystems talking together?

30:14 Final Takeaways

CONNECT AND SUBSCRIBE

Learn more about Anyce Nedir: https://www.linkedin.com/in/anyce-nedir-3915394/

Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders:

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https://www.linkedin.com/in/margot-bletterie/

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