In this episode of 1123 presents, Adam Turner, our editor & producer joins us as we dive into the world of video production! We break down the entire process, from pre-production planning and shooting, to editing and post-production. Whether you're a beginner or looking to level up your skills, this episode has everything you need to know about creating professional-quality videos.

In this episode of 1123 Presents, CEO Shana Boyd joins us to discuss AI in the advertising industry. We start by introducing the approach we take with AI—not focusing on tools and how-tos, but rather sharing our real-world experiences and the impact AI has had on our business. We recall the early skepticism around AI and how, despite initial doubts, these tools have integrated deeply into our operations, enhancing both our creativity and efficiency.

We emphasize the importance of transparency with clients and internal protocols to ensure responsible AI use. The discussion highlights how AI assists in various tasks, from content creation to media planning, and how it complements human expertise rather than substituting it. We conclude by encouraging a balanced view of AI—embracing its benefits while maintaining a human touch in the creative process.

Prepare for a journey through the dynamic world of advertising as Tracy Kenneke, our esteemed media director, joins us to dissect the tapestry woven by decades of industry evolution. Say goodbye to the days of guessing games in marketing as we unveil the transformation from the blunt instruments of billboards and TV spots to the scalpel-like precision of today's AI-driven digital ads. You'll gain a rich understanding of how ad personalization has grown eerily accurate, making every click and scroll a breadcrumb for marketers to follow.

Later, we navigate the minefield of regulations and the quest for marketing effectiveness amidst heightened data privacy concerns. We'll explore the delicate balance between the power of targeted advertising and the potential pitfalls when personal data falls into the wrong hands—like that time Target's ads got a little too personal. Discover how the California Privacy Act, GDPR, and ad-blocking technologies are reshaping the strategies advertisers use to reach their audience. It's an insightful trek across the digital landscape where being seen by the right eyes is both art and science, and we're here to share the map.