3. Beyond the Click - The Human Element in Advertising w/ Tracy Koeneke
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3. Beyond the Click - The Human Element in Advertising w/ Tracy Koeneke
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Prepare for a journey through the dynamic world of advertising as Tracy Kenneke, our esteemed media director, joins us to dissect the tapestry woven by decades of industry evolution. Say goodbye to the days of guessing games in marketing as we unveil the transformation from the blunt instruments of billboards and TV spots to the scalpel-like precision of today's AI-driven digital ads. You'll gain a rich understanding of how ad personalization has grown eerily accurate, making every click and scroll a breadcrumb for marketers to follow.
Later, we navigate the minefield of regulations and the quest for marketing effectiveness amidst heightened data privacy concerns. We'll explore the delicate balance between the power of targeted advertising and the potential pitfalls when personal data falls into the wrong hands—like that time Target's ads got a little too personal. Discover how the California Privacy Act, GDPR, and ad-blocking technologies are reshaping the strategies advertisers use to reach their audience. It's an insightful trek across the digital landscape where being seen by the right eyes is both art and science, and we're here to share the map.
