Transformed
Moving to the Product Operating Model
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Transformed
Kup za 18,94 €
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Czyta:
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Marty Cagan
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Autor:
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Marty Cagan
Help transform your business and innovate like the world's top tech companies!
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:
- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
©2024 John Wiley & Sons, Inc. (P)2024 Ascent AudioTe tytuły mogą Ci się spodobać
This book is a must read for everyone who looks for practical insights into how to transform companies into organizations capable of truly powerful Innovations, disrupting the market and providing extraordinary value that customers love and truly benefit the business.
It clearly shows the shortcomings of common agile methodologies or frameworks and provides clear guidance on what a true transformation needs, getting into the nitty and gritty of every relevant aspect, even possible objections to the necessary changes.
Very inspiring, and currently taken almost as a bible by many big and successful product organisations.
If you have any influence on changes in organisations, don't skip this book. You'll thank me for it!
Check the index, read or listen to a sample chapter to be able to judge for yourself. It's worth every minute you spend on it.
Brilliant practical Guide on how to create a highly innovative & successful Product company
Coś poszło nie tak. Spróbuj ponownie za kilka minut.
If not, that’s ok, but don’t expect product to drive business.
Product vs Sales driven: take position!
Coś poszło nie tak. Spróbuj ponownie za kilka minut.
Holistic view on how to transform a company
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But: This audiobook is close to being unusable if the chapter marks are simply called Chapter 1, Chapter 2....
In the written book, the chapters have proper titles. Why not use them?
Why no titles in the chapter marks?
Coś poszło nie tak. Spróbuj ponownie za kilka minut.