You Are the First You tells the story of Whitney Holtzman’s journey through the sports and marketing world as a female entrepreneur, and the lessons she learned along the way. Whitney’s career in pro sports has included stops at ESPN and Major League Baseball, in addition to working for entrepreneur Gary Vaynerchuk at VaynerMedia. Her passion is at the intersection of sports and making the world a better place, which was showcased when she then joined RISE, a racial equality nonprofit with every pro sports league on the board. 

Ultimately, Whitney became an entrepreneur and launched her own company, Social Victories, which represents professional athletes and sports leagues to help them build their brands. Most importantly, You Are the First You is filled with all the essential lessons Whitney has learned throughout her journey that are key to a successful career but are not taught in school. Her goals in sharing her story are to provide readers with an unwavering belief in themselves and to motivate them to never give up on their dreams. 

“It’s time to follow the nagging voice that’s been tugging inside of you, and it’s time to chase ultimate happiness and the life you’ve always envisioned for yourself.”