You Already Know
The Science of Mastering Your Intuition
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You Already Know
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Laura Huang
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Laura Huang
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Brought to you by Penguin.
A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition.
What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research – spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners – reveals that their greatest asset is something less tangible: intuition. That instinctive ‘gut feeling’ often determines who seizes opportunities and who misses them.
In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don’t even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.
Grounded in Huang’s pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What’s stopping you from unlocking your full potential? You already know.
Kritikerstimmen
I feel like I’m reading my biography. My best friends are my gut and my instinct, and Laura Huang validates what no one else has written about (Mickey Drexler, Chairman of Alex Mill, former CEO of J. Crew and Gap, Inc., and Founder of Old Navy and Madewell)
A fascinating exploration of how intuitive decision-making is shaped by the signals we pick up from the world around us. If you want to make better choices, in either your personal or professional life, You Already Know provides an actionable model, grounded in behavioural science, that can help you succeed (Jonah Berger, Wharton Professor and bestselling author of Contagious and The Catalyst)
Intuition is the invisible thread that binds every dish, every decision. It's the compass we follow when reason falters, the spark that ignites creativity. You Already Know reminds us of the profound strength in trusting our instincts — a truth every chef, every artist, every human must hold close (René Redzepi, chef and co-owner of three-Michelin star restaurant Noma)