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The Researchers Bible

An Overview of Key Concepts and Methods in Social Science Research

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The Researchers Bible

Von: Gini Graham Scott
Gesprochen von: Kerri Parr
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Über diesen Titel

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics:

  • What is research and how it differs from program evaluation
  • Choosing a research topic
  • The contribution of different disciplines to the social sciences
  • Different research approaches in social science research
  • Using observation in social research
  • Using qualitative and quantitative research methods
  • The main characteristics, advantages, and disadvantages of different sampling methods
  • The main techniques for analyzing surveys and their advantages and disadvantages
  • The major statistical concepts
  • The major data analysis techniques
  • The easiest method for social research

©2015 Gini Graham Scott (P)2016 Gini Graham Scott Sozialwissenschaften
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