Before you become famous, learn how to position by concept. This was one of the first things a business coach told me many years ago and it stuck.

When you create a powerful concept that solves a real problem based on your demonstrated capacities people from all over the world will be attracted to it, and potentially you. Everything begins with the concept. It's hard to sell a bad concept.

The concept as you will see in this book will be created on a specific road map that 20X author Coach Micheal Burt has created including:

1. Your past demonstrated capacity

2. A unique problem the concept solves

3. The fundamental relationship between your skill, the problem, and the concept

4. Who you would like to help that could pay you the most money

5. How you plan on packaging and marketing the concept

6. How you build offers around the concept for monetization

7. How you convert people who are interested in your concepts to something bigger

This book attacks every facet of concept ideation all the way to monetization. Many have concepts. Few can monetize them. Without an audience to pull people toward you and an offer there is very little monetization of a concept which makes this work so specific and so important for Coach Burt.

Key actionable learnings you will pick up in this book:

1. How to become famous for a concept

2. The power of the concept

3. The concept and the demonstrated capacity

4. The concept and the problem

5. The concept and an action

6. The attraction of a concept

7. Converting the concept into millions

This book attacks a SINGLE component of generating millions of dollars around a single concept.