The Next Marketing: To Healthcare Professionals
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
30 Tage Audible Standard kostenlos testen
The Next Marketing: To Healthcare Professionals
Für 13,73 € kaufen
-
Gesprochen von:
-
Harshit Jain
-
Von:
-
Harshit Jain MD
The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms.
Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.
The book aims to equip organizations with strategies to efficiently facilitate digital messages to clinicians within POC channels. It delves into POC best practices, learnings, advancements, and tactics to lay a foundation of meaningful communication campaigns and offerings, cultivating a digital environment that supports HCPs to achieve optimal health outcomes for their patients.