Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration.

Note: This is a summary of Gary Vaynerchuk's book, Crushing It!, drawn from the experiences of dozens of influencers, and entrepreneurs who rejected the predictable corporate path, in favor of pursuing their dreams.

These entrepreneurs built thriving businesses, and extraordinary personal brands. The secret to their success has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In Crushing It!, Gary dissects every current, major social media platform, so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing, on old standbys, podcast platforms, and other emerging platforms such as Musical.ly (now TikTok as of this audiobook). For those with more experience, Crushing It! illuminates some little-known nuances, and provides innovative tips, and clever tweaks proven to enhance more common, tried-and-true strategies.

In short, Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Disclaimer: Testimonies show that our professional summaries introduce more readers to the full book, who otherwise would have been overwhelmed by the initial commitment. Readers can use this listening summary as an introduction, or a companion to the original, not as a substitute.