Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.

Numbers tell you what’s happening, but storytelling explains why it matters. This book bridges the gap between analysis and action, giving you the tools to communicate data in a way that sticks, persuades, and drives real-world change. Master the skills that set top communicators apart. Understand different types of data and their storytelling potential. Collect and preprocess data to ensure accuracy and relevance.

Use exploratory analysis to uncover hidden patterns and trends. Apply design principles for effective data visualization. Weave engaging, interactive data stories that drive decision-making. Navigate ethical considerations in data storytelling.

Not a chart-maker? No problem. Every day, we’re bombarded with statistics—on the news, in reports, on social media. But how do you know if the data is accurate or being manipulated to push an agenda? This book helps you see through the inside works of data visualization to separate fact from fiction, question the numbers presented to you, and make informed decisions based on truth, not distortion.

Use ethical storytelling to build trust and credibility.

Albert Rutherford is a bestselling author known for making complex topics accessible. Using studies, academic journals, and his own experience, Rutherford brings a wealth of knowledge and a knack for storytelling, making this book a valuable resource for anyone looking to improve their decision-making skills using lessons from statistics, math, game theory, critical and systems thinking, and more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.