
Storied Independent Automakers
Nash, Hudson, and American Motors
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
3 Monate kostenlos
Für 27,95 € kaufen
Sie haben kein Standardzahlungsmittel hinterlegt
Es tut uns leid, das von Ihnen gewählte Produkt kann leider nicht mit dem gewählten Zahlungsmittel bestellt werden.
-
Gesprochen von:
-
Mike McCartney
-
Von:
-
Charles K. Hyde
Über diesen Titel
With roots extending back to the first decade of the twentieth century, Nash Motor Company and the Hudson Motor Car Company managed to compete and even prosper as independent producers until they merged in 1954 to form the American Motors Company, which itself remained independent until it was bought in 1987 by the Chrysler Corporation. In Storied Independent Automakers, renowned automotive scholar Charles K. Hyde argues that these companies, while so far neglected by auto history scholars, made notable contributions to automotive engineering and styling and were an important part of the American automobile industry.
Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in styling, engineering, tooling, marketing, and sales. He examines the innovations that kept the independents' products distinctive from those of the Big Three and allowed them to survive and sometimes prosper against their larger competitors. Finally, Hyde analyzes the ultimate failure of the American Motors Company and the legacy it left for carmakers and consumers today.
Winner of Choice Outstanding Academic Title Award and Society of Automotive Historians Award.
©2009 Wayne State University Press (P)2014 Redwood Audiobooks