I have been working in the recruiting industry as a coach since 2004, but something happened in 2015 that completely changed how I worked, literally overnight.

A digital marketing manager came to me as a client after failing to get a job. He had searched for a year and could barely get a call for a job interview. Before I started his job search campaign, I checked his LinkedIn.com profile to make sure it looked good. His LinkedIn profile was absolutely horrifying. The picture was a selfie that looked like a mugshot following a police interrogation. His profile had too much information that was irrelevant to his goals; his headline was meaningless; and he only had 24 connections. There was no way I could position someone that was supposed to be an expert in digital marketing with this repellent LinkedIn profile.

My client was absolutely desperate for job. He was a nice guy and a good job candidate with a lot of related experience. I used to just give online profile tips, but I knew time was of the essence, and I needed to take control of his online image immediately. I got his logins for LinkedIn and other online job boards to re-align everything. Within 48 hours, he had over 300 LinkedIn connections and one job interview. By the end of the week, he had four job interviews and had hit the 500+ connection mark and....he had not applied for a single job! Not one! All the job interviews he got were from his online profiles. This method is now the core of my career coaching practice.

So what is the secret? It is just one phrase: keyword-stacking. Once you learn how to keyword-stack your profiles, you will have recruiters come straight to you.

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