All companies face the same challenge - how to change to compete in a digital economy. Planting Light Bulbs highlights that the answer is not in technology, but in a change of thinking. Globally recognized digital expert Neil Gray illustrates how all organizations can reinvigorate and navigate their methodologies to succeed in the digital world.

Based on his wide US and European business experience, Gray starts by revealing the disruptive forces that undermine the underlying assumptions on which business is based. Providing examples of why many managers’ intuitions on how companies should function are now flawed, he describes new ways to rethink the basics, ranging from culture and strategy, to people, leadership, positioning, and operations.

Seeding ideas that are easy to grasp, he shows how to implement them in your existing organization. By connecting the dots on what many already know into a simple framework, he pulls together a holistic, far-ranging playbook for executives to approach the future. This book provides a comprehensive platform for leaders at all levels in companies, old and new, to evolve and succeed. Planting Light Bulbs is a must-have audiobook to cultivate change in your organization to survive and thrive.