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Open Leadership

How Social Technology Can Transform the Way You Lead

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Open Leadership

Von: Charlene Li
Gesprochen von: Sean Pratt
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An essential guide for leaders who want to use social media to be "open" while maintaining control.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness - leaders do not know how to be open and yet in control. This must-have resource will help the modern leader understand how to lead in the new open world - where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being "open" - and exactly what that will mean.

  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • Offers reliable expertise - the authori is one of the foremost experts on social media and technologies
  • Helps leaders (in easy-to-understand language) orient themselves to social networking and other technological advances.

©2010 Charlene Li (P)2010 Gildan Inhaltserstellung & Soziale Medien Management & Leadership
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