A blog is the most effective method of developing unique material for your existing and potential clients. The first chapter of this book discusses how a blog may benefit your business, how to identify good examples of business blogs, and how to decide on the type of content to include on your blog. Chapter two delves into the many blogging platforms available, the optimal frequency with which you should publish content, and the most effective methods for distributing your information. Chapter three teaches you how to generate new ideas, maintain a publishing schedule, and monetize your blog. Whether you want to create a blog or grow an existing one, this book will teach you everything you need to know.

What is your primary point of contact with customers? It's their blog for numerous firms. If your business does not have a blog, you are missing out on an important source of new clients and higher revenue from existing customers. Consider the following statistics:

• Nearly 20 million people own blogs, accounting for 23 percent of total internet usage.
• 81 percent of online consumers in the United States place their trust in the information and advice provided by blogs.
• 61 percent have purchased anything as a result of a blog recommendation.
• Small businesses that blog get a 126 percent increase in lead growth, while B2B marketers who blog see a 67 percent increase in lead growth.

Whether your business is brand new or is establishing a presence in the industry, a blog is an invaluable resource. The sooner you establish it, the more time it will have to establish reputation and a following. A blog enables you to develop your brand's voice, increase your SEO, and expand your reach by providing content for social media sharing.