Making Futures Work
Integrating Futures Thinking for Design, Innovation, and Strategy
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
3 Monate kostenlos
Making Futures Work
Für 17,95 € vorbestellen
Sie haben kein Standardzahlungsmittel hinterlegt
Es tut uns leid, das von Ihnen gewählte Produkt kann leider nicht mit dem gewählten Zahlungsmittel bestellt werden.
-
Gesprochen von:
-
Mike Chamberlain
-
Von:
-
Phil Balagtas
Über diesen Titel
Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.
This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to prepare your client, team, and/or audience for futures; facilitate and work with the fundamental methods and frameworks; gain advocacy and support within your organization; provide measurable value from the process and outcomes; build a futures culture and team; and sustain a culture and support system beyond projects.