Marketing is an integral part of business success in the 21st century. But if you’re a Christian in business, you may feel some discomfort about marketing. You may wonder, Can I reconcile marketing with my faith?

Marketing is powerful. Exercising caution is wise. Through marketing, selfish capitalists drive extreme consumer spending to pad their own pockets. Marketing can manipulate and dehumanize people.

Is there a better way–a way to market effectively and lovingly? Could there be a positive vision for marketing? Roy Herr says, “Yes!”

Taking the five biblical principles of stewardship, contentment, truth, humility, and service grounded in love, Roy casts a vision for navigating six areas of business: business purpose, research and strategy, lead generation, lead conversion, customer experience, and branding.

In Lessons from a Prodigal Marketer, you will find wisdom Roy learned from his twenty-five years in marketing, along with personal stories of failure to live into His calling as a redeemed son in the Father’s House. His prayer and hope is that you may learn from his mistakes and use your marketing as a tool to serve God’s Kingdom in your business.

Lessons from a Prodigal Marketer will help you:

• Think about marketing from the standpoint of Jesus’ two greatest commandments–love for God and love for neighbor.
• Analyze your marketing messages using five biblical principles.
• Shine God’s light to your customers with effective marketing.