As the global faith at work movement continues to grow and build momentum, inspiring, life-changing outcomes are happening. However, a sobering shadow side of this movement is rarely discussed.

All too often, unintentional neglect in planning for culture and values continuity results in a rapid unraveling of the firm’s God-honoring ambitions. The sad reality is that any company is one leadership or ownership transition away from losing its higher purpose. Years or even decades of effort to advance the Kingdom of God in the workplace are undone in a few years or even months. But it does not have to be this way.

Now, more than ever, Faith Forward leaders are needed in the marketplace. The opportunity to share the love of God with those who may never enter a church or know a follower of Christ is only increasing as fewer people are active in their faith.

Faith Forward leaders aspire to make an eternal impact through their work, both today and for generations to come. They apply their faith to their work by building healthy organizations that create space for spiritual growth as they pursue operational excellence and strong financial performance.

As the silver tsunami of baby boomers retiring triggers a wave of leadership and ownership transitions, the urgency to strengthen businesses’ culture and values is increasing. Without intentionality, leaders’ ambitions to make an eternal impact will not endure the planned and unplanned transitions and challenges ahead.

The case studies in Lead on Mission show how business owners, leaders, and boards take steps to advance a higher purpose beyond their tenure. In doing so, they increase a company's likelihood of sustaining a high-performing culture with an eternal ROI. While there is no single way to do this, the book offers practical approaches, insights, and case studies from Faith Forward leaders, investors, business owners, and industry experts.