Most first-time donors never give again. Most sponsors quietly lapse. And most organizations respond by pouring more effort into finding new supporters — while the ones they already won drain away. Pouring faster is not the fix. Patching is.

Keep Them for Good is a complete, practical retention system for nonprofits of every size — from an author who has spent three decades watching fundraising succeed and fail from the event director’s chair, including two decades running the Royal Victoria Marathon Charity Pledge Program, which has raised over $3 million for local charities.

Inside, you’ll learn how to:

* Thank every donor within 48 hours — because speed is the message

Earn before you ask, with stewardship that costs almost nothing

Build a monthly giving program that becomes your most reliable revenue

* Win back lapsed donors with the letter they’ll actually welcome

Renew sponsors on their budget clock — never your event date

Turn your sponsors’ employees into your warmest donor pipeline (the Retention Circle that powers it all)

* Run it all on one twelve-month calendar — on schedule, not memory

Every chapter ends with a ready-to-use tool: worksheets, scripts, checklists, and templates you can put to work the same day. And through it all runs the true story of a 76-year-old nun who chose the half marathon over the 8K, came back eight consecutive years, and taught the author everything this book teaches you.

Your supporters wanted to stay. This book shows you how to let them.

Book 2 of the series that began with the bestselling Fundraising for Nonprofits.