Damian Boudreaux is the father of "Relationship Selling." His perspective on our industry will change your career and life.

In this book, you'll learn:

* How to be “who you are at your best” to create lifelong relationships

* How to care for and connect with your community

* How you're judged by customers—and how to deliver an exceptional experience

* What the “PP” is and the 3 steps to simple selling

* How to speak from the heart—without sounding like a typical salesperson

* How to recruit, hire, teach, and develop salespeople for a relationship-based career

Most importantly, you’ll learn how to understand your community—how, where, when, and why to connect with the people who already know, like, and trust you.

Everything in your business should be delightful for your customers, effortless for you, and 100% honest.

This book will help you be proud of what you do, how you do it, who you do it for—and help you grow as a person.

Learn how to sell to 80% of the customers you talk to—your customers.

People make selling cars, trucks, motorcycles, and boats harder than it has to be. Imagine if you could just be yourself and serve others naturally and easily.

What if every customer you worked with already knew you, liked you, and trusted you? Would your months be more productive, more profitable—with less stress and struggle?

The automotive business is a gold mine. Not just for a few natural salespeople—but for anyone who builds and maintains lifelong relationships. In this business, anyone can go as far as they want. There's no barrier to entry and no glass ceiling. Your raise becomes effective when you do.

Damian Boudreaux started out cleaning parts in his friend’s transmission shop. He stumbled, tried again, and didn’t truly succeed until he opened his eyes to the people around him. The lessons he learned on his journey to top-selling status are humbling and inspiring.