Are you looking to get better brand awareness, more followers, and better customer loyalty?

Launched in 2010, Instagram is a social networking app that allows users to share photos and videos using their handheld devices such as smartphones or tablet devices. Like Facebook or Twitter, you can create your own Instagram account and watch content through your news feed. If you post pictures or videos on the app, these will be shown on your profile.

The app showed so much potential that Facebook bought it just 18 months after its launch through an acquisition deal worth one billion dollars. What’s even more impressive is that the platform has sustained its expected growth.

Recent data from statista.com reveals Instagram is now the second-most popular social networking app in the US. As of February 2018, the app recorded more than 106.17 million monthly users. If you need to market your business to people who are likely using Instagram, you should add this platform to your marketing channels.

Whether you are in charge of managing the social media channels of a large company or a small business, or even if you’re simply trying to grow your personal brand, adding Instagram into your digital strategy is a must!

With this beginner’s guide, you can learn the fundamentals of marketing your business through Instagram. Specifically, we will tackle the following topics:

• The primary advantages of using Instagram
• Knowing whether Instagram is right for your business
• Defining your ideal Instagram followers
• Growing your brand through Instagram engagement
• Developing your content on Instagram
• How to use Instagram to boost your sales