Imaginative Communities
Admired Cities, Regions and Countries
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Imaginative Communities
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Gesprochen von:
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Erich Favel
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Von:
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Robert Govers
Americans are loud. Amsterdam equals sex, drugs, and rock and roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.
This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire listeners and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Tables and figures: download from imaginativecommunities.com
©2018 Robert Govers (P)2023 Robert Govers