Learn they key concepts in Nir Eyal's Hooked... in 30 minutes.

This 30-minute expert guide is the official summary of Eyal's best-selling book, Hooked, and includes a foreword by the author.

In Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development - a blueprint he searched for as start-up founder but never found.

An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal's Hooked offers:

• A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal's best-selling book, Hooked
• Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products
• Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app
• and more

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.