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Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

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Guerrilla P.R. 2.0

Von: Michael Levine
Gesprochen von: Tom Weiner
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3 Monate Audible Standard für 0,99 €/Monat, danach 6,99 €/Monat. Monatlich kündbar. Angebot gültig bis zum 15. Juli 2026 um 23:59 Uhr.

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Für 17,89 € kaufen

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.©2008 Michael Levine (P)2009 Blackstone Audio, Inc. Marketing & Vertrieb
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Kritikerstimmen

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." ( Publishers Weekly)
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Although the content is not exactly up to date in terms of the technology available to most people, the author understood the underlying principles of said technology very well, which makes it easy to apply to today's life.
Other than that, this is a fantastic book to start into personal PR.

A little dated, but still aplicable

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