Groundwork
Get Better at Making Better Products
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
3 Monate Audible Standard kostenlos testen
Groundwork
Für 17,89 € kaufen
-
Gesprochen von:
-
Amy Gordon
CREATE PRODUCTS PEOPLE ACTUALLY WANT
Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.
In this audiobook, you’ll learn how to:
1. Hone in on important customer problems to solve using the Convergent Problem Statement
2. Rethink how you build your Personas and make them actionable in big and small product decisions
3. Minimize (and potentially eliminate) costly rework using Individualized Needs
4. Introduce new habits using the three Practices that build customer-driven product teams
©2020 Product Rebels (P)2024 Product Rebels