Jetzt kostenlos testen

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Bist du Amazon Prime-Mitglied?

Audible 60 Tage kostenlos testen

    Inhaltsangabe

    Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain,as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth season after season.

    The audiobook's entertaining stories and action steps reveal how anyone can:

    • Cultivate the 3Cs of evergreen companies: character, community, and content
    • Build loyalty programs that turn satisfied customers into enthusiastic advocates
    • Nurture profitable customers while pruning those who sap time and money
    • Inject authenticity into social media communications (and decipher once and for all what that actually really means!)
    • Invert the expectations gap that can drive customers away from Internet startups and mom-and-pop businesses to multinational giants--strong companies that are rooted in customer retention

    Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    ©2015 Noah Fleming (P)2015 Gildan Media LLC

    Das könnte dir auch gefallen

    Das sagen andere Hörer zu Evergreen

    Bewertung
    Gesamt
    • 5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Sprecher
    • 5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Geschichte
    • 5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

    Es gibt noch keine Rezensionen