Paul Gottsegen is a world-renowned business leader who has been at the heart of multiple corporate transformations at several of the most recognized brands in the world. In his book, you will learn how to have more impact in business by navigating beyond the standard conventional approaches that lead to a ‘race to mediocrity.’ His sustained success across seven companies and forty years is based on looking for methods to not always follow the standard and expected pathways. This lifetime of lessons has been taught by Paul over the years and created a large coaching tree of elite business and marketing leaders across the technology industry.

Paul and his teams have consistently delivered exceptional results by doing the opposite of what is expected, whether it be creating a story, developing slides, giving a presentation, running a meeting, communicating to skip-level bosses, making decisions and more. There is no single or simple way to improve your leadership skills, or to increase your ability to have a greater impact in your work. This book will give you dozens of easy to implement concepts to grow your toolkit and incorporate them into your own style. Modern business leaders need to be more authentic and kinder. Is it possible to smile frequently, never raise your voice, always be encouraging, and push crucial decisions down for your team to make? Can you do this and still be a powerful and successful business leader? Yes!