Content Marketing, Engineered
Build Trust and Convert Buyers with Technical Content
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Content Marketing, Engineered
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Gesprochen von:
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Wendy Covey
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Von:
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Wendy Covey
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last chapter, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
©2021 Wendy Covey (P)2021 Greenleaf Book Group