Boddekker's not just a faceless copywriter anymore, grinding out ads for VR simulators and mood/attitude orienters. Now he's the "500-pound gorilla" of the Pembroke Hall agency, lumbering toward fame, fortune, and a fabled house in Princeton with shapely Honniker in accounting. All thanks to Ferman's Devils, the four New York City street thugs whose record-breaking (and bone-breaking) commercial has won them billions of fans and made gangster chic the latest rage.
Yet Boddekker's new protégés are on the fast track to hell. First they assault a famous talk show host. Then they murder a former child celebrity in cold blood. And the more outrageous their actions, the more popular they become. So when another murder occurs, this time just too close to home, Boddekker knows he must find a way to take the Devils down. He made them and he can break them...if they don't break him first.